Senior Product Manager

We are looking for an experienced marketing professional to join our Peripheral team within Gore Medical. In this role you will work in collaboration with a global marketing team, sales, marketing communications, legal, regulatory, and medical affairs to deliver on business objectives by:

• Driving and executing branding/marketing strategies for the Americas Region including managing the product/brand P&L (e.g. budgeting, expenditures, profitability, ROI etc.)
• Developing product commercialization strategies (e.g. pricing, licensing, distribution etc.)
• Serving as a regional expert in the product portfolio both for the field team and for customers
• Adapting global brand materials to the needs of the regional market
• Analyzing potential markets, competitor positioning, and customer buying patterns to project demand/profitability for potential products, key product features/requirements, pricing strategies, and favorable timing for product launch
• Partnering with product development and marketing teams to ensure that customer needs for each targeted segment are incorporated into product design, branding, and marketing approaches

This is a remote position, and you can work from home in most locations within the United States.

• →Conducting research to define targeted customer segments, journey mapping and determine the key values that drive buying behavior.
• →Developing product/brand positioning, associated marketing themes, and media channels that align with target customer demographics.
• →Developing and implementing marketing strategies/plans and overseeing development and distribution of marketing materials 
• →Identifying market opportunities, translating opportunities into product design, and driving branding/marketing strategies that result in a successful product/brand launch
• →Managing the product/brand P&L (e.g. budgeting, expenditures, profitability, ROI etc)
• →Demonstrating expertise in product and procedure to support sales, training and education
• →Partnering with product development and Global marketing teams to ensure that regional customer needs/values are incorporated into product design, branding, and marketing approaches
• →Partnering with Health Economics on market access and insight
• →Managing products from launch commercialization to device discontinuation
• →Presenting business performance and strategic recommendations to leadership
• →Lead interaction with Sales to support commercialization activities
• →Communicating clinical, operational, and economic value through evidence-based messaging

• Bachelor’s degree
• Minimum of 4 years of experience in the medical device, pharmaceutical, or life sciences industry focused on direct-to-healthcare professional marketing, product management, and/or other technical related experience
• Demonstrated success with owning a product life cycle including forecasting, pricing, launch planning, product and marketing plans, and meeting revenue targets
• Proven experience in creating new and adapting product marketing materials that translate device features into clinically meaningful benefits, align with the strategy, and target customer needs
• Proven experience in utilizing data and other insights to drive decisions associated with product life cycle and marketing plans
• Must have excellent communication and presentation skills for internal and external communications with proficiencies in Microsoft Power Point, Microsoft Excel, and Microsoft Teams
• Ability to work and interact effectively with physician customers and across all functions in the organization: business leadership, sales, medical education, regulatory, legal, marketing communications, and health economics
• Demonstrated ability to read, interpret and communicate scientific or clinical publications and data
• Ability to travel overnight both locally and internationally up to 30%