Social Executive

• Develop and execute a social media strategy to grow Client's online presence across key platforms, covering content formats, influencer and ambassador activity, and audience engagement
• Maintain a rolling social media content calendar, supporting the Brand and Content Manager in developing the wider content plan
• Collaborate with the Media Manager to align the social strategy with the wider paid media approach
• Develop and maintain social media guidelines, covering approved channels, formats, and tone of voice, and support marketing teams in applying them consistently
• Identify opportunities to improve social media practices across divisions, and share knowledge through training sessions and knowledge-share events
• Stay informed on trends and innovations in digital marketing and social media, bringing relevant opportunities to the team

• Manage all Client social media accounts, including content scheduling, audience engagement, and ongoing optimisation
• Monitor content presentation across channels and conduct regular audits to ensure alignment with brand and content guidelines
• Create and curate platform-appropriate content that is consistent with [Client]'s brand tone and visual identity
• Collaborate with agencies and third-party content creators to develop and execute promotional and campaign content
• Support influencer and ambassador campaigns in line with the social strategy

• Raise purchase orders and invoices, ensuring all creative costs are correctly logged in Client's systems
• Track and report on social content production spend, supporting budget administration alongside the wider team

• Define KPIs and benchmarks to measure performance against social objectives
• Analyse social media performance and translate data into clear, actionable insights — preparing regular performance reports for internal stakeholders
• Continuously monitor channel performance and identify opportunities to refine the social strategy 

What you need to be great in this role: 

• Experience developing and executing social media strategies that build brand awareness and drive measurable engagement
• Strong working knowledge of major social platforms and their respective content best practices
• Proven ability to manage agencies and third-party content creators to deliver quality content on time and on brief
• An analytical approach to social — comfortable interpreting performance data and translating it into informed decisions
• Well-organised, with the ability to manage multiple projects and competing deadlines without losing attention to detail
• Strong stakeholder management skills, with the ability to build relationships and align cross-functional teams around shared priorities
• Experience raising purchase orders and supporting production budget administration
• Proficiency with Gen AI tools relevant to social media and content, used to enhance output quality and efficiency
• Experience developing personal AI workflows to improve content planning, scheduling, or reporting
• An agentic approach to problem-solving — able to break complex briefs into clear, actionable steps and adapt when priorities shift
• Ability to critically evaluate AI-generated outputs and apply sound editorial and brand judgement before publishing

Req ID: 18818

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