Community Marketing Coordinator

South Korea·Goyang-siFull-timemid

MarketingMarketing Specialist

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Quick Summary

Overview

Your Opportunity at ARC’TERYX:In support of our brand and commercial growth strategy, you will help build brand awareness and engagement within outdoor communities in new epicenters.

Technical Tools

MarketingMarketing Specialist

The Korea Marketing team is the connection between our guests, our communities, and the Arc’teryx brand through content and experiences. We work closely with Global and APAC cross funtioncal teams, athletes and ambassadors, creators, and agency partners to bring the Arc’teryx brand to life in ways that are locally relevant, culturally meaningful, and true to who we are.

The Community Marketing Coordinator is part of the Arc’teryx Korea Marketing team. The Marketing team leads the strategy and processes that support our Brand integration into our Commercial strategy, building community pillars (partnerships, ambassadorship, event, and more) to increase brand awareness, store traffic, and revenue.

Conceptualizing and executing outdoor community experiences to increase local brand awareness and engagement

Developing and managing relationships with local partners, ambassadors, and KOLs, while identifying new profiles through grassroots community engagement

Coordinating community events and new store opening (NSO) marketing projects in collaboration with the Korea Marketing and Retail teams including ideation, planning, execution and reporting of all marketing activations

Engaging relevant cross-functional partners, facilitating collaboration, and ensuring event brand integrity across all deliverables (event and online promotion, including social and email assets)

Managing event budgets and contractual deliverables, ensuring programs are delivered efficiently and within budget

Debriefing on projects facilitated with clear leanings and next steps for future projects as well as mechanisms for collecting feedback from stakeholders to gather insights for future event planning and improvement

Measuring event performance and community impact through relevant KPIs, feedback, and post-event reporting

Coordinating sponsorship and vendor management during select community and new store opening events and act as key contact and liaison with vendors

Owning communication and correspondences with cross functional teams to announce and amplify community events and new store opening activations

Hosting and coordinating experiences and events remotely, connected to select community and new store opening events

Creating and building SOPs (standard operating procedures) for community events to enable efficiency in the planning and execution process

Researching and assessing the Community Marketing opportunities of future Korea market

Developing and executing a comprehensive strategy for community events, ambassador, KOL relationships specific to market

Leading bespoke regional experiences, in collaboration with the Marketing team

You have 3+ years’ experience in events organization, and/or DTC community events role

You have a thorough understanding of Arc’teryx brand positioning and can translate this clearly to consumers and partners

You excel at building relationships and providing an experience that is prompt, proactive, efficient, and courteous

You are able to multitask, prioritize and plan several concurrent events

You are able to work under pressure in a dynamic and changing environment

You have excellent written, presentation, verbal and interpersonal communications skills

You are proficient with Microsoft Office including Word, Excel, and PowerPoint

You are a collaborator and connector, creating a respectful environment for your peers and leadership

Your commitment to learning has you showing up as an active contributor in team meetings.

You are proactive in identifying the root cause of issues and developing solutions

You remain highly flexible and adaptable when faced with ambiguity

You can balance autonomy and collaboration

You inspire breakthrough thinking and continuous improvement

You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right

Your passion for your work is paralleled by your passion for getting outside and living it

You are able to accommodate a flexible work schedule and abnormal hours to accommodate events

Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.

Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

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