Director of Brand Marketing

We are seeking a strategic, creative, and commercially minded Director of Brand Marketing to lead brand strategy, product marketing, integrated campaigns, and organic social media for a rapidly growing beauty and haircare business. This leadership role will translate consumer insights, market trends, and business objectives into compelling brand positioning and impactful go-to-market strategies. You will oversee product launches and integrated campaigns across direct-to-consumer (DTC), Amazon, TikTok Shop, and national retail channels. Working closely with cross-functional teams, you will ensure consistent brand storytelling, strong creative execution, and seamless campaign delivery. You will also lead and develop Brand and Social teams, fostering accountability, collaboration, and operational excellence. This is an opportunity to shape brand growth, strengthen consumer engagement, and drive measurable business outcomes in a dynamic, fast-paced environment.

• Professional Experience: 10+ years of experience in brand marketing, integrated marketing, or consumer marketing, including substantial experience leading teams and managing complex cross-functional initiatives.

• Industry Expertise: Demonstrated experience in beauty, haircare, personal care, or a closely related consumer packaged goods (CPG) category, with ownership of product launches from consumer insights and positioning through execution and performance evaluation.

• Brand and Product Marketing: Proven ability to develop consumer-led positioning, compelling value propositions, differentiated product strategies, integrated campaigns, and creative briefs, supported by clear examples of individual contributions and business results.

• Social Media Leadership: Direct experience managing social media teams, organic content strategies, publishing operations, creative quality, community engagement, and shoppable content.

• Omnichannel and Commercial Acumen: Experience across digital commerce and national retail, with a strong understanding of channel economics, consumer behavior, performance measurement, and the limitations of marketing data.

• Budget and Resource Management: Demonstrated experience managing budgets, evaluating investments, overseeing vendors and agencies, planning resources, and balancing creative ambition with commercial priorities.

• Leadership and Communication: Strong people management, collaboration, communication, prioritization, and project management skills. Ability to provide constructive feedback, make timely decisions, delegate effectively, and develop team members' capabilities.

• Strategic and Operational Judgment: A proactive, detail-oriented approach with the ability to work independently in a fast-paced environment, navigate evolving processes and incomplete information, identify risks early, and translate strategic recommendations into actionable execution plans.

• Preferred Qualifications: Experience scaling brands through national retail expansion, particularly with retailers such as Walmart, Target, or Ulta Beauty. Familiarity with textured haircare and multicultural beauty consumers is highly valued, as is experience with culturally relevant campaigns, creator or celebrity partnerships, brand collaborations, and international market adaptation.