Senior Growth Marketing Manager - Business & Government

The Senior Growth Marketing Manager will drive new customer acquisition and revenue growth across the Business & Government market by building and executing integrated, multi-channel marketing campaigns. This role connects go-to-market strategy with measurable pipeline generation, combining account-based marketing, digital demand generation, and field event activation. You will own campaign planning and execution from initial brief through launch, optimization, and performance reporting, with direct accountability for pipeline contribution and conversion outcomes. Working closely with Sales, Product Marketing, Marketing Operations, and Customer Growth teams, you will align messaging, audience targeting, and campaign performance with business objectives. You will also lead data-driven event strategies and explore AI-powered workflows to improve personalization, efficiency, and campaign effectiveness. This is an opportunity for a strategic yet hands-on marketer who thrives in a fast-paced, collaborative environment and embraces emerging technologies to accelerate growth.

• Professional Experience: 8–10 years of experience in B2B demand generation or growth marketing, ideally within EdTech, SaaS, or another complex enterprise environment.

• Pipeline Generation Expertise: Demonstrated success developing and executing integrated marketing campaigns that generate qualified pipeline and contribute measurably to revenue, rather than focusing solely on lead volume.

• Account-Based Marketing: Hands-on experience designing, executing, and measuring account-based marketing programs at the target-account level.

• Field and Event Marketing: Experience managing conference participation, regional marketing programs, and event budgets from planning through execution, including post-event attribution and ROI measurement.

• AI and Automation Skills: Practical experience building AI-enabled workflows and automations as part of day-to-day marketing operations, with examples of implementation and measurable results.

• Marketing Technology: Strong working knowledge of HubSpot or Marketo and Salesforce, including lead management, campaign tracking, and attribution processes.

• Intent Data and Targeting: Experience using intent data platforms such as 6sense, Demandbase, or similar tools to identify buying signals, prioritize audiences, and personalize campaigns.

• Paid Media and Agency Management: Experience managing paid media agency relationships across search, display, and programmatic advertising, as well as coordinating creative production.

• Analytics and Optimization: Strong analytical skills, with the ability to interpret performance data, identify trends, take initiative, and make evidence-based adjustments.

• Communication Skills: Excellent written communication skills, including the ability to translate complex positioning into persuasive campaign copy, clear creative briefs, and executive-ready performance summaries.

• Collaboration and Ownership: Ability to work independently, manage competing priorities, coordinate cross-functional contributors, and influence Sales and Marketing stakeholders while maintaining productive relationships.

• Language Proficiency: Fluency in written and spoken English.

• Preferred Qualifications: Experience marketing to corporate, government, or public-sector audiences; familiarity with generative engine optimization (GEO) and improving visibility in AI-generated answers; experience with AI-powered sales development platforms or outbound sequencing tools; and involvement in flagship customer events or user conferences as part of integrated campaign strategies.

• Work Authorization: Must be legally authorized to work in the United States at the time of hire and maintain that authorization throughout employment. Visa sponsorship and immigration support are not available for this position.