Senior Google Ads Manager

We are looking for an experienced Senior Google Ads Manager to join a performance-driven digital marketing agency. This is a fully remote, senior individual contributor role focused on managing and optimizing Google Ads campaigns for clients across the U.S. and Canadian markets.

You will oversee multiple client accounts, drive measurable business results, and contribute to improving campaign strategies, quality assurance processes, and operational standards. This opportunity is ideal for a strategic, analytical, and results-oriented professional who thrives in a collaborative agency environment.

Duties / Task to Perform

• Google Ads Campaign Management: Plan, launch, manage, and optimize Search, Performance Max, Shopping, and Display campaigns across lead generation and e-commerce accounts.
• Budget Management: Oversee monthly advertising budgets, monitor spending, and ensure campaigns remain aligned with established media plans and performance targets.
• Campaign Performance Optimization: Analyze and improve key performance indicators, including Cost Per Qualified Lead (CPL), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and conversion rates.
• Conversion Tracking & Quality Assurance: Conduct weekly audits of conversion tracking, campaign performance, and lead quality. Identify, troubleshoot, and resolve issues proactively.
• Reporting & Performance Insights: Prepare monthly client performance reports, communicate actionable insights, and recommend strategies for continuous improvement.
• Landing Page Optimization: Identify conversion rate optimization opportunities, develop landing pages from design files, and collaborate with web developers on improvements and testing.
• Client Account Growth & Retention: Identify growth opportunities, monitor account performance, and collaborate with account managers to strengthen client relationships.
• Process Improvement: Contribute to the development and optimization of standard operating procedures (SOPs), campaign architecture, media planning frameworks, and quality assurance processes.
• Cross-Functional Collaboration: Work closely with paid media, SEO, creative, CRO, and account management teams to support integrated digital marketing strategies.
• Documentation & Accountability: Maintain accurate campaign documentation, complete regular QA checklists, and track activities according to established workflows.

• 7–10 years of hands-on experience managing Google Ads campaigns for service-based and e-commerce businesses, preferably within a digital marketing agency.
• Proven experience managing campaigns targeting the U.S. and Canadian markets.
• Advanced knowledge of Google Ads, including Search, Performance Max, Shopping, and Display campaigns.
• Demonstrated ability to manage monthly advertising budgets ranging from $20,000 to $150,000+ while delivering measurable performance results.
• Strong proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking implementation, and tracking verification.
• Experience evaluating lead quality beyond conversion volume to measure meaningful business outcomes.
• Hands-on experience building landing pages, implementing conversion tracking, and conducting conversion rate optimization (CRO) tests.
• Strong understanding of CPL, CPA, ROAS, conversion rates, and funnel performance metrics.
• Experience managing multiple client accounts simultaneously in an agency environment.
• Ability to prepare performance reports, communicate findings, and present strategic recommendations.
• Experience working with quality assurance checklists, SOPs, and structured campaign management processes.
• Strong analytical thinking, attention to detail, problem-solving abilities, and organizational skills.
• Excellent written and verbal communication skills in English.
• Ability to work independently, manage competing priorities, and collaborate effectively with remote teams.

• Experience developing or improving Google Ads campaign frameworks, quality assurance processes, and agency SOPs.
• Google Ads certifications in Search, Display, or Measurement.
• Familiarity with Microsoft Ads, DV360, Amazon DSP, or other programmatic advertising platforms.
• Experience using AI-powered tools for keyword research, campaign analysis, automation, or reporting.