Senior Manager – Power Brands

Development and execution of annual brand plans and support the development of three-year strategic plans

Development and execution of integrated communication strategies 

Develop, plan, and oversee the execution of annual activation and engagement plans across brands with brand managers.  

Responsible for interfacing with sales, trade marketing and customers in all relevant marketing related activities to ensure activations are aligned with brand plans and guidelines.  

Development and application of compelling, relevant consumer and market insights 

Develop an intimate understanding of consumer & shopper behaviours, to identify insights and trends, to capture sources of business in line with business objectives and brand strategy 

Be the lead on all consumer insights development programs and work closely with PR regional & global HQ to run all consumer understanding programs – PRIME, Maestria etc.  

Lead the team of Brand Ambassadors to build brand love among the trade community & bartenders 

Manage the BA team to ensure fair use & deployment across the full portfolio & including the Tet season 

Coach direct reports in development, management, and execution of brand related business.  

Ensure a challenging and developmental environment to effectively stretch and grow the capabilities of direct reports & the wider team.  

Analysis of the effectiveness of all marketing efforts against strategic objectives 

Monitor and track all major brand KPIs and provide scheduled updates on brand plan progress to marketing director and wider teams 

Inspire and explore new and relevant ideas by thinking out-of-the-box, finding imaginative solutions, and fostering a creative spirit within both the marketing team and external partners 

Identify consumer insights, business & other technical opportunities (Innovations at suppliers...), define innovation strategies and concepts to transform them into initiatives and to achieve their implementation 

Work closely with digital manager and external agencies to enhance marketing digital transformation and team capabilities  

Management and development of the product range strategy including NPD 

Assess portfolio opportunities in line with consumers/market needs and lead team on implementation.  

Effectively assign, manage, and track A&P budgets with monthly reports and analysis for the marketing director.  

Track and monitor effectiveness of Marketing programs within budget allocated and brand tool effectiveness and provide regular reports and proposals.  

Participate in and occasionally lead diverse tasks in transversal projects, managing and maximizing performance of project teams (internal & external), to achieve objectives in time 

Ensure the compliance of Corporate Social Responsibility policies in all marketing activities developed and support the global/local Corporate Social Responsibility platform throughout the fiscal year