100000000674.Head of Strategic Marketing

Qatarexecutive

Other

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Quick Summary

Overview

Key Result Areas: Develop and lead strategic marketing plans, translating QF’s strategic priorities and organizational objectives into integrated marketing strategies informed by audience needs,

Technical Tools

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Develop and lead strategic marketing plans, translating QF’s strategic priorities and organizational objectives into integrated marketing strategies informed by audience needs, market trends and emerging opportunities.
Provide strategic marketing counsel to internal stakeholders, recommending effective approaches, channels, messaging and creative solutions to achieve defined business, communications and audience objectives.
Develop and manage large-scale strategic marketing projects and integrated campaigns, ensuring alignment with QF’s strategic priorities, communications objectives, timelines, budgets and expected outcomes.
Develop strategic and creative concepts for campaigns, events, activations and other marketing initiatives, translating organizational objectives into compelling ideas, narratives and audience experiences.
Develop strategic proposals and presentations, clearly articulating marketing recommendations, creative concepts, project approaches, and business rationale to senior leadership and key stakeholders.
Facilitate Strategic Marketing business planning, budgeting and resource allocation, developing annual plans, prioritizing investments and monitoring expenditure in line with QF’s strategic priorities.
Oversee multiple concurrent projects and workstreams, managing dependencies, risks, stakeholder expectations, budgets and timelines to ensure successful delivery across the Strategic Marketing portfolio.
Supervise and manage the Strategic Marketing team, setting priorities, allocating resources, providing direction, and developing team capabilities to ensure high-quality, timely and effective delivery of marketing initiatives.
Develop and implement agency and supplier SOWs and procurement processes, defining requirements, evaluating proposals, supporting partner selection, and ensuring partners are briefed and contracted.
Supervise external agencies, creative partners and production suppliers, providing strategic and creative direction, monitoring performance, and ensuring deliverables meet quality standards, timelines and budgets.
Maintain and strengthen QF brand standards across marketing initiatives, ensuring campaigns, events, collateral and other outputs are aligned, creatively strong and consistent with QF’s brand positioning.
Supervise and analyze marketing initiatives using performance data, audience insights and stakeholder feedback to assess outcomes, identify improvements and inform future marketing strategies.
Develop and deliver marketing solutions where agency support is not required or available, including briefs, concepts, strategic approaches and presentations to ensure continuity, agility and quality in delivery.
Perform other reasonable tasks as assigned by the supervisor.

Requirements

~1 min read

Bachelor’s degree in Marketing, Communications, Business or a related field.
6-8 years of relevant full-time work experience in marketing, communications, branding or strategic planning, 2 of which at a supervisory role.
Proven experience leading complex, integrated marketing campaigns and managing creative, media, digital, production and other external agencies and partners.
Strong experience in business planning, budget and resource management, and overseeing multiple projects and workstreams, with the ability to manage competing priorities and deadlines in a fast-paced environment.
Strong stakeholder management, strategic thinking, creative problem-solving and decision-making skills, with the ability to advise and influence senior stakeholders.
Strong knowledge of procurement and supplier management, including developing scopes of work, evaluating proposals and managing external partners.
Excellent writing and verbal communication skills with the ability to draft and edit a variety of written reports and communications and to articulate ideas clearly and concisely; Arabic proficiency is an advantage.
Proficiency in MS Office applications, with familiarity in using digital and analytical tools to support strategic decision-making.