Social Media Specialist

We are seeking a creative, strategic, and data-driven Social Media Specialist to strengthen brand visibility, build engaged online communities, and support business growth through compelling digital content. In this role, you will manage organic social media channels, develop platform-specific content strategies, and support marketing campaigns that engage small business owners and decision-makers. You will collaborate with marketing teams, subject matter experts, executives, and external creative partners to deliver consistent, high-quality communications. The position also includes coordinating prospect-focused webinars and overseeing multimedia content creation, from concept development to production and promotion. By combining strong storytelling with performance analytics, you will help optimize audience engagement, lead generation, and brand awareness. This opportunity offers remote work flexibility, a collaborative environment, and opportunities for professional development.

• Education: A bachelor's degree in marketing, journalism, communications, English, digital media, or a related field is preferred. An equivalent combination of education and relevant professional experience may be considered.

• Professional Experience: At least five years of experience in B2B social media, digital marketing, content marketing, or a related field.

• B2B Social Media Expertise: Demonstrated experience planning, creating, and executing organic social media strategies across multiple platforms, particularly LinkedIn and Reddit.

• Platform and Audience Knowledge: Up-to-date understanding of social media trends, platform algorithms, emerging channels, audience behavior, and content best practices.

• Writing and Storytelling: Excellent copywriting, editing, storytelling, and content planning skills, with the ability to adapt messaging for different platforms, audiences, and stages of the customer journey.

• Analytical and Strategic Thinking: Strong planning and analytical abilities, including experience interpreting social media and webinar performance data and translating findings into actionable recommendations.

• Visual and Video Content: Experience creating or editing visual assets and video content for social media is preferred.

• Industry Knowledge: Experience marketing to small businesses or working in HR, professional services, or business services is an advantage.

• Social Media Platforms: Proficiency with LinkedIn, Facebook, Instagram, Reddit, and YouTube administrative tools.

• Creative and Analytics Software: Familiarity with Canva, Figma, Adobe Creative Suite, Opus Clip, HubSpot, LinkedIn Analytics, Meta Insights, or comparable design, editing, marketing, and analytics tools.

• AI and Productivity Tools: Proficiency with Claude, Copilot, or similar AI tools, alongside competence in Microsoft 365 applications.

• Communication and Collaboration: Ability to work effectively with cross-functional teams, executives, subject matter experts, and external agencies while managing multiple content priorities.