Performance Marketing Manager

Let's Write Africa's Story Together!

Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.

• Management-level individual contributor role, not a Head-level role.
• Owns and drives performance marketing planning, delivery alignment, optimisation and reporting for assigned segments.
• Works closely with Campaign Management, Media Operations, Analytics, Brand, CRM, Product, Technology, Compliance and segment stakeholders.
• Leads through influence, commercial understanding, evidence-based recommendations and strong stakeholder communication.

• Develop and maintain performance marketing strategies for assigned segments, aligned to segment priorities, budgets, targets and growth ambitions.
• Translate commercial objectives into measurable marketing outcomes, including lead volumes, sales, cost efficiency, conversion rates and revenue contribution.
• Identify opportunities to scale performance by improving audience targeting, channel mix, content relevance, landing page experience and conversion journeys.

• Work closely with the Campaign Management team to translate approved strategies into executable digital campaign plans.
• Provide clear briefs, campaign requirements, budget guidance, KPI expectations and optimisation priorities.
• Ensure campaigns are launched accurately, on time, within governance requirements, and aligned to the agreed performance strategy.
• Maintain strong quality assurance discipline across naming conventions, tracking, budgets, creative, targeting, landing pages and reporting inputs.

• Segment performance marketing plans linked to business targets, budgets and commercial priorities.
• Campaign briefs and execution plans that enable accurate delivery by the Campaign Management team.
• Weekly and monthly performance reviews with clear insights, actions and optimisation recommendations.
• Budget tracking, forecast updates and recommendations for reallocating spend to stronger-performing opportunities.
• Improvement plans for underperforming campaigns, journeys, audiences or creative assets.
• Senior stakeholder presentations that clearly explain performance, risks, opportunities and decisions required.

• Performance marketing strategy and paid media planning.
• Budget planning, tracking, forecasting and optimisation.
• Strong understanding of digital campaign metrics, funnel performance and commercial KPIs.
• Ability to interpret reports from media platforms, analytics tools and dashboards.
• Understanding of tracking, tagging, attribution, landing page performance and conversion-rate optimisation.
• Strong Excel, PowerPoint and presentation capability, with the ability to turn data into decision-ready insight.

The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question.

The Old Mutual Story!