Demand Generation Manager

End each day knowing your work directly impacted educators across North America in our mission to build the most impactful PreK-12 social skills curriculum and make teaching it effortless. Success goes beyond shipping features here; we’re improving the lives of educators and their students. To achieve this, we create meaningful content, stay closely connected to our users, and maintain consistently high NPS scores as a fully bootstrapped company growing organically and sustainably. 

Not only do we have extremely happy team members, we also have incredible perks. Participate in our health/wellness and retirement benefit offerings, and between having every other Friday off (3-day weekends!) and our flexible PTO plan, that elusive work-life balance is an actual thing here. We’ve also never had an office and never will. We take remote work seriously and know how to support a distributed team. We give you the flexibility to work in a way that’s best for you, but still have high standards and accountability. These are just some of the reasons why our eNPS score from 2025 was 78.

Our values are at the forefront of our decisions, how we recognize each other, how we challenge ourselves—everything we do. Our values mean something, and with that guiding light, we are able to land with clarity, create alignment, identify our strengths, and move with purpose. Hear it directly from a team member: “I love the values. I never imagined I could end up in a position that was so connected to the things that mattered to me most”.

• →Own Everyday Speech's demand generation strategy and product-led content calendar, planned around the school year, choosing the topics and formats that drive new contacts, form submissions, and product sign-ups.
• →Decide which channels we invest in, including new ones, how we show up on each, and how each moves educators into and through the funnel.
• →Lead with product-led content: our free resources, lead magnets, and SEO pages come from the product itself, so educators experience Everyday Speech through the content they find.
• →Own all website content, including resources, blog posts, landing pages and lead magnets, and the path from content to signup: CTAs, gated and ungated offers, and conversion testing.
• →Own our webinar program end to end: topics, speakers, CEU partnerships, promotion, and follow-up.
• →Partner with our clinical team to turn their expertise into content, including organic social, and to put their credibility in front of the educators who trust it.
• →Grow co-marketing partnerships with associations, CEU providers, and aligned organizations, from co-hosted webinars to guest content.
• →Own and produce our monthly content email calendar, grow our email audience, and build campaigns that distribute content.
• →Own paid promotion as a core lever, building on our Meta ads strategy and testing other paid channels.
• →Own search as one channel among many, including SEO and especially AEO, so educators find us in search results and in AI-generated answers.
• →Partner with the marketing team on case studies, customer stories, account-based content, and enablement content for Sales and Customer Success, leading development where relevant.
• →Shape how we tell the Everyday Speech story and set the standards behind it: voice and style guide, clinical accuracy review, and a high bar for AI-assisted work.
• →Own demand results (new contacts, product signups, webinar registrations and pipeline contribution), treating content as an experiment and reporting on what works.

• Audit our existing website content, search performance, conversion paths, and content library to find what still works, what's outdated, and the biggest gaps to close first.
• Build a 6-month content plan tied to Growth team goals, with clear success metrics for each channel.
• Take over active SEO and AEO projects and contractor relationships as part of the broader channel plan.
• Relaunch a regular webinar program, with a calendar of topics and speakers.
• Set up a working rhythm with the clinical team for content and social, including review and approval workflows.
• Learn our audience by talking with educators, shadowing Sales and Customer Success, and reviewing what our best-performing content has in common.
• Establish a monthly reporting cadence on each channel's contribution to new contacts, signups, and pipeline.

• Own a demand engine that reliably drives a measurable share of new contacts, product signups, and pipeline.
• Grow organic search and AI answer visibility for the topics our audience cares about most.
• Run a webinar program that educators look forward to and that consistently fills the top of the funnel.
• Support district expansion with ABM content and the case studies and customer stories our teams need.
• Build a community of educator advocates, creators, and partners who extend our reach well beyond our own channels.
• Turn our clinical team's credibility into a durable trust asset across social, webinars, and the website.
• Build the case for scaling demand, documenting what it produces, what it requires, and where more investment would pay off.

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