Web Content and Editorial Specialist

• Maintaining accurate, current, and user-focused content that follows best practices
• Supporting ongoing digital content improvements and optimization
• Working within established governance and workflow processes
• Serving as a reliable point of contact for content-related needs
• Using the content management system (CMS) and available content types
• Adhering to established intake and approval processes
• Documenting and communicating requested changes effectively
• Writing clear, concise, and structured content for web and CRM users
• Understanding enrollment goals and key user audiences
• Regularly reviewing and maintaining Enrollment Management content areas
• Planning for page building using content and content types in a way that supports the intended audience and goal
• Managing assets, links, and metadata consistently in the CMS

• Follow accessibility guidelines including reviewing compatibility with screen readers and assistive technologies; auditing both new and existing content for accessibility compliance; and structuring content for readability (headings, skimmability, content type selection)
• Follow and edit according to Penn State Brand Guidelines including applying brand voice and editorial standards consistently; writing in a clear, concise, and student-focused way; and writing effective headings, body copy, and metadata to support modern discovery channels, including search engines and AI platforms
• Ensure content is accurate, current, and relevant including addressing updates in a timely manner and participating in content audits, reviews, or planning efforts as needed

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

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