The Advisor Marketing Specialist will serve as a trusted marketing partner to a portfolio of financial advisor teams, developing and executing tailored strategies that support business growth and strengthen client relationships. This role combines strategic planning, creative campaign execution, and relationship management to deliver measurable results across email, social media, events, and other marketing channels. You will work closely with advisors and internal marketing specialists to understand business objectives, identify growth opportunities, and translate them into effective marketing initiatives. Using CRM platforms, analytics, and AI-powered tools, you will optimize campaign performance, streamline workflows, and provide actionable recommendations. This remote opportunity offers the chance to influence marketing execution across multiple teams while collaborating with creative, brand, digital, and compliance professionals. It is ideal for a proactive, results-driven marketer who enjoys building relationships, managing diverse priorities, and turning creative ideas into meaningful business outcomes.
Advisor Marketing Strategy: Serve as the primary day-to-day marketing partner for approximately 8–10 financial advisor teams, developing a strong understanding of their business objectives, services, brand voice, and growth opportunities.
Strategic Planning and Consultation: Lead proactive marketing planning sessions with advisors, identify business needs, recommend appropriate campaigns, and align team-level initiatives with broader regional growth priorities.
Marketing Plan Coordination: Connect advisor marketing plans with corporate marketing resources, growth initiatives, and available tools, including established content libraries and platforms for events, email, and social media.
Event Planning and Execution: Coordinate marketing events and related initiatives, helping advisor teams execute their growth plans and engage effectively with clients and prospects.
Campaign Development and Management: Plan, launch, and optimize integrated marketing campaigns across email, social media, websites, events, and other relevant channels using tools such as FMG Suite, Canva, Wistia, Wrike, and Salesforce.
Content and Creative Coordination: Manage collateral development, content customization, campaign assets, and vendor communications while collaborating with Creative, Brand, Web, and Compliance teams to ensure quality, consistency, and timely approvals.
Performance Tracking and Reporting: Use Salesforce reports, dashboards, and campaign data to monitor performance, manage campaign budgets, communicate results, and recommend improvements based on measurable outcomes.
AI-Enabled Marketing: Apply AI tools to accelerate content development, generate ideas, improve productivity, and streamline recurring marketing processes while maintaining accuracy, quality, and brand alignment.
Relationship Management: Build strong, trusted relationships with advisors and internal stakeholders, understanding the specific needs of each practice and providing proactive, responsive marketing support.
Communication and Documentation: Maintain clear documentation of marketing plans, campaigns, budgets, progress, challenges, and advisor feedback, ensuring relevant stakeholders remain informed and aligned.
Advisor Education and Enablement: Train and educate advisors and their staff on marketing recommendations, available tools, collateral, and strategies that support the client and prospect lifecycle.
Insights and Best Practices: Research industry developments and emerging marketing trends, identify successful approaches, and share insights and success stories across the advisor community.
Process Improvement and Innovation: Contribute to the development of new marketing tools, templates, campaign frameworks, and repeatable processes that improve efficiency and expand marketing capabilities.
Cross-Team Collaboration: Participate in team meetings, creative brainstorming sessions, and campaign reviews while supporting broader marketing initiatives and helping scale successful ideas across advisor teams.