Salesforce Marketing Architect & Functional Design Lead

Absa is committed to creating an inclusive workplace where everyone can thrive. We are an equal opportunity employer and welcome applications from suitably qualified individuals from diverse backgrounds. In support of our Diversity, Equity, Inclusion and Belonging (DEIB) commitments and Employment Equity objectives, preference may be given to candidates from underrepresented designated groups, including persons with disabilities. We encourage applicants who may require reasonable accommodation during the recruitment process to let us know so that appropriate support can be provided.

Job Summary

Absa CIB is transforming Salesforce from a product-led CRM into an intelligent, connected and client-centric engagement ecosystem built around a simple ambition:

We're looking for a senior Salesforce Marketing Architect & Functional Design Lead to architect how Marketing Cloud Engagement and Core CRM work together as one connected client engagement capability.

• Own Marketing Cloud architecture and end-to-end functional design.
• Connect Marketing Cloud, CRM, client data, analytics, consent and integration capabilities.
• Design client-centric journeys informed by relationship, hierarchy, sector and opportunity context.
• Define how meaningful marketing signals flow back into CRM and support Relationship Managers.
• Translate complex CIB needs into scalable Salesforce features and solutions.
• Lead design assurance across engineers, analysts, consultants and delivery partners.
• Help shape intelligent and increasingly AI-enabled client engagement.

• Relevant degree or equivalent professional experience in information systems, computer science, digital marketing, data, engineering or a related discipline.
• 8+ years experience in CRM, digital marketing technology, customer engagement, functional design or enterprise solution delivery, including at least 3 years leading complex Salesforce Marketing Cloud architecture or enterprise implementations.
• Demonstrated experience designing Marketing Cloud for a large, regulated, multi-business or multi-jurisdiction organisation.
• Deep hands-on Salesforce Marketing Cloud Engagement expertise, combined with strong functional design, integration and architecture experience.
• You'll understand Journey Builder, Automation Studio, marketing data architecture, segmentation, security, consent, deliverability and CRM integration, and you'll be comfortable moving between executive conversations and detailed solution design.
• Relevant Marketing Cloud Engagement, Salesforce and Data Cloud certifications are advantageous, as is Financial Services, CIB or complex B2B experience.

This isn't a traditional marketing operations role. You'll help determine how CIB understands, engages and grows its client relationships, bringing together client intelligence, marketing, CRM and AI to create more connected and meaningful engagement.

Education