As an SEO/GEO Consultant, you will drive organic visibility and digital growth by combining technical SEO expertise with Generative Engine Optimization (GEO) strategies. You will work on complex, high-impact projects for leading global brands, helping businesses improve their presence across traditional search engines and AI-powered search experiences. From technical audits and content optimization to keyword research, entity mapping, and performance analysis, you will develop actionable recommendations that deliver measurable results. You will collaborate with international, cross-functional teams, including developers, content specialists, designers, and digital marketing strategists, to ensure SEO and GEO best practices are embedded throughout digital initiatives. In addition to hands-on delivery, you will contribute to client consulting, stakeholder management, and business development activities. This role offers an opportunity to influence digital strategies, share industry expertise, and grow within a collaborative, internationally connected environment.
Conduct comprehensive technical SEO and GEO audits to identify opportunities to improve website crawling, indexing, rendering, machine readability, and organic search performance.
Perform detailed content audits and develop optimization strategies to improve existing content, strengthen topical relevance, and increase visibility across search engines and AI-powered platforms.
Lead keyword and entity research, search intent analysis, competitor assessments, and content mapping initiatives to identify growth opportunities for business-critical pages.
Monitor website performance using Google Search Console, Google Analytics 4, and other first- and third-party tools, producing reports that highlight trends, technical issues, and actionable recommendations.
Develop data-driven improvement plans by combining quantitative performance metrics with qualitative insights, prioritizing initiatives according to their potential business impact.
Collaborate with developers, strategists, designers, copywriters, webmasters, project managers, and other digital marketing specialists to implement SEO/GEO best practices across websites and digital campaigns.
Support website migrations, replatforming projects, and major website updates, ensuring technical SEO requirements are maintained throughout implementation.
Apply advanced SEO principles, including site architecture, PageRank, E-E-A-T, YMYL guidelines, backlink analysis, digital PR, multilingual SEO, and multiregional optimization.
Develop and implement GEO approaches that improve content discoverability and accessibility for large language models, including entity optimization, content structuring, extraction readiness, and machine readability.
Stay informed about search engine algorithm updates, evolving AI search capabilities, LLM developments, and emerging industry practices to maintain effective and competitive optimization strategies.
Manage client relationships and deliver a high standard of consulting services, communicating technical and strategic recommendations clearly to stakeholders at different organizational levels, including senior executives.
Contribute to pre-sales activities by collaborating with account and delivery leaders to define service offerings, scope engagements, identify project requirements, and assemble appropriate teams.
Prepare and deliver compelling client presentations tailored to specific audiences, translating complex technical concepts into clear business value and actionable next steps.
Support practice-level initiatives, contribute to thought leadership, participate in training sessions, and share knowledge with colleagues and clients to strengthen SEO/GEO capabilities.
Work within an Agile environment, balancing delivery commitments, team collaboration, project objectives, and client satisfaction.