Senior Marketing Specialist

The Senior Marketing Specialist leads marketing execution in support of the Credit Union (CU) Growth Strategy for Cetera Financial Institutions (CFI). This dedicated, credit-union-focused role builds and scales the programs, content, and tools that drive credit union acquisition, conversion, and expansion, partnering closely with the Marketing Director, New Business Development, and CFI leadership to grow Cetera’s position as the Credit Union Strategic Growth Partner. 

The position builds and enhances programs, tools, and resources that generate qualified CU leads, improve the CU and advisor experience, and increase retention and expansion across affiliated CU programs, while maintaining brand and compliance standards. Success is measured through campaign and program performance, partner participation, lead generation, conversion activity, and adoption of marketing programs 

• →Bachelor’s degree in Marketing, Communications, Business, or a related field. 

• 5+ years of relevant marketing experience, including experience with executing end-to-end consumer-facing campaigns. 
• Experience in financial services, credit unions, banking, wealth management, broker-dealer, or financial institution environments is required  

• Supporting B2B2C marketing programs, financial institution partnerships, or member/customer-focused marketing strategies. 

   

• Working knowledge of digital marketing channels, including SEO/AEO, paid media, email marketing, webinars, and social media. 
• Ability to manage multiple concurrent marketing initiatives and coordinate work across advisors and cross-functional stakeholders. 
• Ability to work within a matrixed organization with shared services and compliance oversight. 

The base salary range for this role in Dallas, TX is $85,000- $115,000, plus a competitive performance-based bonus. Base salary depends on a wide array of factors, including but not limited to skill set, years and depth of experience, certifications, and location. Salary range may also differ significantly due to geography and cost of labor considerations.

#LI-Hybrid