Sr. Product Marketing Manager

Help shape the go-to-market strategy for a fast-growing B2B SaaS platform serving the automotive repair industry. As a Senior Product Marketing Manager, you will play a key role in building and scaling the product marketing function, owning execution across positioning, messaging, product launches, and sales enablement. You will transform customer insights, competitive intelligence, and market research into differentiated strategies that drive adoption, pipeline growth, and revenue. Working closely with Product, Sales, Customer Success, Demand Generation, and leadership, you will ensure every team communicates a consistent and compelling value proposition. This is a high-ownership individual contributor role offering autonomy, cross-functional influence, and the opportunity to build scalable marketing practices. If you thrive in a dynamic environment and measure success through meaningful business outcomes, this role offers the opportunity to make a lasting impact.

The ideal candidate combines strong B2B SaaS product marketing expertise with commercial acumen, independent execution, and a customer-focused approach. You should be comfortable building structure in a fast-moving environment, collaborating across teams, and taking responsibility for measurable results. Key qualifications include:

• At least 5 years of product marketing experience in B2B SaaS, with a proven track record of owning positioning, launches, and sales enablement end to end.

• A strong commercial mindset, with the ability to connect product marketing initiatives to pipeline, conversion rates, win rates, adoption, and revenue.

• Excellent customer research and synthesis skills, including the ability to understand buyer needs and translate insights into differentiated, defensible positioning.

• Demonstrated experience independently planning and executing product launches across multiple cross-functional teams.

• Familiarity with pricing and packaging decisions, including the ability to contribute meaningful recommendations based on customer insights, competitive intelligence, and data.

• Exceptional written communication skills, with the ability to develop messaging that works across sales conversations, marketing campaigns, customer communications, and executive presentations.

• Strong analytical capabilities and experience defining, tracking, and interpreting performance metrics.

• Experience conducting competitive research and translating findings into actionable recommendations for Product, Sales, Marketing, and Customer Success.

• A hands-on, self-directed approach, with the ability to prioritize work, manage ambiguity, and move initiatives forward without requiring constant oversight.

• Meaningful, active use of AI tools in daily workflows, with specific use cases and a clear understanding of how AI can extend productivity and decision-making.

• Experience in vertical SaaS is strongly preferred; experience serving small and medium-sized businesses or trade-based industries is a significant advantage.

• Intellectual curiosity, openness to new ideas, and a willingness to challenge assumptions constructively.

• Strong collaboration and stakeholder management skills, supported by integrity, accountability, and respect for confidential information.

• A builder's mindset, with enthusiasm for creating new processes, improving existing systems, and contributing to a growing organization.

• Willingness and ability to travel for company events, onboarding, and team offsites, typically one to three times per year.