Sales Associate

Avalara is looking for a Sales Associates to drive new business growth across the UK & Ireland. This is a pure hunting role focused on acquiring new customers and expanding Avalara's footprint across an ever-evolving tax and compliance landscape. It offers a clear path to progress into a more senior sales role as you build a track record of success. 

You will be a self-starter who isn't afraid to pick up the phone and prospect new customers, attend events and networking opportunities, and build a strong pipeline from scratch. You will be comfortable engaging with finance and compliance stakeholders, positioning Avalara's multi-product tax compliance platform as a necessary enabler of digital transformation and growth. 

Beyond regional expertise, you will build global tax domain knowledge, including U.S. sales and use tax. You will also develop an understanding of how emerging technologies like Agentic AI are transforming automation, accuracy, and decision-making in compliance management. 

Avalara is seeking an ambitious Sales Associate to join our UK & Ireland New Business Sales team. This is a foundational, early-career closing role designed for high-performing sales development professionals (SDRs/BDRs) or junior sales executives ready to step into a full-cycle sales career. 

In this role, your primary engine for success is proactive, outbound pipeline generation. While you master the end-to-end sales cycle, from discovery and product demonstration to commercial negotiation and closing,  you will focus heavily on building outbound pipeline from scratch across target accounts in the UK & Ireland. You will receive structured coaching, enablement, and mentorship from senior sales leaders and peers, offering a defined career pathway to advance into core Mid-Market and Enterprise Account Executive positions. 

#Li-Hybrid

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  Drive net-new revenue growth by proactively identifying, prospecting, and closing new business customers across the UK & Ireland. 

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  Drive multi-channel outbound prospecting (phone, personalized email, LinkedIn/social selling, and event networking) to generate self-sourced qualified pipeline. 

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  Research and map target accounts, identifying key finance, tax, IT, and operational decision-makers (CFOs, Financial Controllers, Heads of Tax). 

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  Attend industry events, trade shows, and partner networking sessions across the UK & Ireland to source new prospect relationships. 

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  Leverage modern sales engagement and AI-powered prospecting tools to optimize outreach cadence, message personalization, and conversion rates. 

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  Attend industry events, conferences, and networking opportunities to build relationships and generate pipeline. 

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  Lead sales engagements with finance and operational stakeholders, aligning Avalara's value proposition with their priorities. 

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  Position and sell Avalara's multi-product suite, including Aviator, VAT, sales tax, cross-border compliance, and other automation solutions, as an integrated compliance platform. 

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  Build knowledge of Agentic AI's role in compliance, helping clients understand how intelligent, autonomous systems can enhance tax accuracy, monitoring, and scalability. 

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  Develop and execute a territory and account strategy aligned with Avalara's growth goals and local market opportunities. 

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  Collaborate with marketing, alliances, and partner teams to drive localized campaigns, nurture the ERP and technology partner ecosystem, and accelerate pipeline growth. 

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  Provide market intelligence and customer feedback to influence Avalara's product innovation and go-to-market strategies. 

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  Maintain current knowledge of International tax legislation and a working understanding of international indirect tax frameworks, particularly the U.S. 

• Experience: 1–2+ years of consistent performance in an outbound sales development (SDR/BDR), inside sales, or junior commercial role, preferably within B2B SaaS, FinTech, ERP, or tax technology. 

• Outbound Hunting Mindset: Proven track record of cold calling, multi-touch outbound prospecting, and self-sourcing pipeline; high resilience and activity discipline. 

• Coachability & Curiosity: Strong desire to learn full-cycle SaaS selling methodologies, commercial negotiation, and complex software solutions. 

• Communication & Engagement: Excellent verbal and written communication skills with the confidence to engage finance and compliance professionals. 

• Tech & AI Fluency: Familiarity with CRM systems (Salesforce), sales engagement platforms (Salesloft, Outreach, or similar), and an eagerness to leverage AI tools in daily workflows. 

• Education & Language: Bachelor's degree or equivalent practical experience; fluency in English required. 

• Location & Work Model: Hybrid working model; commutable to Avalara's Brighton or London offices. 

• Thrive with AI: Bring experience or active enthusiasm for using AI and AI-related technologies to accelerate research, messaging, and workflow efficiency. 

• Apply AI Daily: Leverage AI tools every day to tackle prospecting challenges, improve operational efficiency, and drive impactful customer conversations. 

• Grow with AI: Stay curious about emerging AI trends and best practices, sharing learnings across the team to elevate collective performance.