Sr Marketing Manager, EMEA Webinar Program

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

• We are seeking a data-driven, AI-fluent Senior Mktg Manager, EMEA Webinar Program to own, elevate, and scale our webinar program into a best-in-class, audience-first, demand generation engine.
• This role goes well beyond calendar management or webinar coordination. The leader will own the strategy, governance, roadmap, audience experience, performance reporting, and optimization of the webinar portfolio, through cross-functional alignment within EMEA Marketing and beyond.  
• Defining and maintaining a predictable framework, the individual will bring the structure and discipline needed to ensure the overall program and every single webinar is aligned to business priorities, customer needs, product strategy, sales goals, and measurable pipeline outcomes.
• Working alongside EMEA Campaign Leads, you ensure an always-on, forward-looking plan of EMEA-led webinars is developed and communicated.
• You will serve as strategic enabler of webinar activities across EMEA marketing, ensuring local and 3rd party webinars are part of your framework and all webinar producers leverage consistent best practices, experiences and reporting. 
• You will partner closely with Campaign Leads, Field Marketing, Sales, BDR/SDR, Digital and Channel Marketing, Solution Consulting, Customer Success to ensure program adoption and individual webinar promotion and follow up.
• You will connect with counterparts in NAM and APJ to share best practices, ensure re-usability and align tools, processes and frameworks as much as possible.
• The ideal candidate combines proven B2B webinar expertise, demand generation acumen, editorial sensibility, interpersonal and presentation skills, data fluency, operational rigor, and practical experience using AI to improve marketing execution, personalization and reporting.

• 5+ years of experience in B2B marketing, field marketing, demand generation, digital programs, webinar strategy with 2+ years of experience owning or significantly shaping enterprise webinar, virtual event or digital experiences.
• Proven ability to build high-quality webinar programs — compelling, credible, well-produced, audience-first, engaging, and conversion-oriented — that drive measurable business outcomes, including pipeline generation, pipeline influence, account engagement, lead conversion, or buyer progression.
• Experience building webinar governance models, intake processes, prioritization frameworks, editorial calendars, operating playbooks, SLAs, and performance dashboards.
• Strong presence with the ability to influence stakeholders, manage competing priorities, navigate matrixed environments, and make clear trade-off recommendations.

• Strong analytical skills with the ability to use performance data and engagement insights to make decisions and optimize programming.
• Practical experience using AI tools to improve marketing planning, audience segmentation, content development, workflow efficiency, personalization, engagement analysis, reporting, or optimization.
• Hands-on understanding of webinar platforms, marketing automation, CRM, and analytics tools such as Goldcast, Marketo, Salesforce, Sigma, Demandbase or similar systems.
• Experience partnering with Sales, Consulting, Product Marketing, Solution Marketing, Industry Marketing, Field Marketing, Marketing Operations, and SDR/BDR teams.

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