Growth Manager - Performance (YouTube & Programmatic)

Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications.

Since our public launch, we’ve crossed $130M in Annualised Revenue and grown to over 10M users across 190+ countries, who have built 12M+ applications on Emergent. We’re backed by Creaegis, Khosla Ventures, SoftBank, Lightspeed, Together, Y Combinator, Google, Claypond and Sentinel Global.

We’re solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by repeat founders, Olympiad medalists, IIT & IIM alumni, and leaders from Google, Amazon, and Dropbox.

We’re hiring builders who want ownership, speed, and impact at global scale.

• →Own the video and programmatic channel end-to-end: strategy, budget, launch, optimization, and scale, accountable for new subscriptions, CAC, ROAS, and payback
• →Build and scale YouTube across every format: TrueView in-stream, in-feed, Shorts, bumpers, Demand Gen, and Masthead, for both prospecting and remarketing
• →Launch Connected TV (YouTube on TV screens and CTV inventory through DSPs) and decide where it earns a place in the mix
• →Run DSP vendor selection: shortlist and evaluate options (such as DV360, The Trade Desk, Amazon DSP, and specialist CTV platforms), negotiate terms, then set up accounts, audiences, brand safety, and measurement
• →Hire and oversee managed-service partners and agencies while we build in-house capability: set goals, review their work weekly, hold them to performance and transparency standards, and plan the move in-house
• →Design and run incrementality tests (geo holdouts, conversion lift and brand lift studies, matched-market tests) to prove what the channel actually adds beyond search and social
• →Build the measurement framework for upper-funnel spend: view-through and click attribution, MMM inputs, and how video lifts brand search and direct traffic
• →Work with the Creative team on video built for each format (6-second bumpers, 15 to 30 second skippables, vertical Shorts, CTV spots), and turn test results into a clear creative brief
• →Set up tracking and audiences with the data team: Google Ads and GA4 conversions, GTM, first-party audiences, and DSP pixels
• →Report weekly on channel performance and test results, and present recommendations on scaling to leadership

• 4 to 6+ years in performance or growth marketing, with at least 3 years running YouTube and programmatic at scale (seven figures a month or more)
• Has built or scaled a video or programmatic channel from scratch, not only optimized one that was already working
• Hands-on experience with every YouTube format (TrueView, Shorts, bumpers, Demand Gen, Masthead)
• Has selected, set up, and run at least one major DSP (DV360, The Trade Desk, Amazon DSP, or similar), including contracts, fees, and inventory quality
• Has managed agencies or managed-service partners and knows how to audit their work, fees, and reporting
• Strong grounding in incrementality and measurement: geo holdouts, conversion lift, brand lift, MMM, and the limits of view-through attribution
• Has run video for direct-response goals (subscriptions, sign-ups, installs), not only brand awareness
• Comfortable working directly with data: SQL or a BI tool, cohort metrics such as D0/D7 revenue, payback, and LTV
• Comfortable operating independently as the first owner of a new channel, including coordinating with partners and platforms across time zones
• Based in Bengaluru, or willing to relocate, and able to work from our office

• Hands-on CTV buying experience, through YouTube or DSP inventory
• Experience at a SaaS, subscription, or consumer-tech company
• Experience across markets (North America, Europe, Asia outside India)
• A genuine willingness to adopt new AI tools and workflows, including AI-generated video, to move faster and keep improving performance