Global Influencer Marketing & Partnerships Director

United Arab Emirates·DubaiFull-timeexecutive

MarketingContent Writer

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Quick Summary

Key Responsibilities

Lead the Global Influencer Strategy Shape and lead the global influencer strategy for Makeup, aligned to brand priorities and launches Build a balanced creator portfolio across all tiers,

Technical Tools

MarketingContent Writer

Responsibilities

~1 min read

Shape and lead the global influencer strategy for Makeup, aligned to brand priorities and launches
Build a balanced creator portfolio across all tiers, from ambassadors to emerging creators
Set the standards and ways of working that keep influencer activity consistent across markets
Own KPIs and drive execution excellence
Partner with teams across the business and our markets to bring the strategy to life

Lead key creator partnerships for launches and always-on
Build long-term, authentic relationships with creators and talent
Manage agency and talent partners

Lead global seeding, creator brand experiences and brand trips
Be a visible ambassador for Huda Beauty with creators and talent

Measure impact across platforms and markets, and use insights to guide investment
Use AI and technology to scale the function
Stay ahead of cultural and platform trends

Lead and grow a high-performing team, directly and through in-market leads
Build scalable ways of working for global consistency

Requirements

~1 min read

Proven track record in makeup or colour cosmetics
Experience managing multi-market influencer budgets
Experience building creator portfolios, long-term partnerships and brand experiences
Track record of using data, AI and technology to scale influencer marketing performance
Demonstrated negotiation experience, with working knowledge of disclosure rules across markets
Established network of makeup creators, makeup artists and talent agencies
12+ years in influencer marketing, with at least 5 in a global or multi-market leadership role
Degree in Marketing, Communications or a related field, or equivalent experience
Multilingual and global experience is a plus