Senior Strategist, Digital

As Senior Strategist, Digital Marketing Insights & Data Democratization, you will turn digital performance data into clear, actionable insights that guide marketing and digital experience decisions for a GM brand. Supporting brand and dealer audiences, you will own reporting and analysis across marketing, site, funnel, lead, sales, and operational metrics. You will partner with stakeholders to uncover the questions behind their requests, translate complex data into compelling stories, and identify opportunities to improve performance. You will also modernize how insights are delivered by streamlining data collection, automating recurring reporting, and making high-value analysis more accessible across GM.

• →Partner with business stakeholders to understand objectives, define analytical requirements, and align deliverables to business priorities.
• →Own monthly reporting for brand and site performance, including leads, sales, clickstream activity, funnel performance, and trends over time.
• →Analyze and communicate performance differences and emerging trends across brands, sites, and dealer audiences.
• →Evaluate digital behavior and engagement across mobile and desktop experiences, including calls to action, content interaction, clickstream activity, heat maps, and other site behaviors.
• →Identify trends, patterns, anomalies, and opportunities that inform marketing and digital experience decisions.
• →Present concise, compelling findings and recommendations that connect metrics to business outcomes for executive, business, and technical audiences.
• →Respond to ad hoc analytical requests while creating repeatable solutions, reusable data products, and automated reporting workflows that improve speed and accessibility.

• Bachelor’s degree in mathematics, economics, computer science, data science, management information systems, or a related discipline.
• 5–7 years of experience in analytics, digital insights, marketing analytics, or a related field.
• Expert-level SQL skills and experience querying and analyzing data in Databricks or a similar environment.
• Proficiency with Adobe Analytics and/or Adobe Customer Journey Analytics.
• Strong understanding of clickstream data and digital customer behavior.
• Demonstrated ability to tell stories with data and communicate insights to executive, business, and technical audiences.
• Ability to explain highly technical concepts in clear, accessible language.
• Strong problem-solving skills, business judgment, attention to detail, and the ability to manage multiple priorities independently in a fast-moving, cross-functional environment.

• Graduate degree in a related discipline.
• Experience with Python for analysis, automation, or data preparation.
• Experience with Microsoft Azure and Databricks.
• Experience designing automated reporting, repeatable analytical workflows, or self-service data solutions.
• Curiosity and creativity, with a willingness to investigate new questions and explore better ways to analyze data.

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

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