Associate Manager, Brand Marketing

Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025, Circular by 2030, and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal, and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it.

We're a global brand with 70+ stores (and counting) around the world, and our own sustainable factory in LA. We innovate across categories like accessories, swimwear, and sleepwear, and we reach millions of people with campaigns like this, this and this. 

None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.

And starting right now, we want to do all that with you.

Work Location/ Schedule: 4 days/week at Culver & Vernon 

The Associate Manager, Brand will support across various brand initiatives with a focus on the development and execution of the company’s retail marketing strategy across new and existing markets. This role partners closely with Retail, Brand Marketing, Creative, and cross-functional teams to bring brand priorities to life through localized in-store experiences, events, and activations that drive traffic and engagement. The Associate Manager of Retail Marketing will help manage day-to-day retail marketing operations, including calendars, budgets, and vendor relationships, while helping translate broader brand initiatives into impactful retail programs. This position will report directly to the Senior Manager of Marketing and Retail Operations.

• →Organize and maintain retail marketing team tools including budgets and calendars for campaigns within the retail space
• →Develop and execute local/regional marketing initiatives for new and existing stores that align with overall brand strategies and business product priorities
• →Ability to travel to stores for on the ground programming and marketing initiatives
• →Partner with Retail HQ and field teams to ensure stores have the marketing materials, information, and guidance needed to execute initiatives consistently.
• →Establish and foster relationships with center marketing teams and other local/regional marketing partners and vendors
• →Partner with internal creative team to develop all retail marketing collateral including emails, signage, invites, and more
• →Manage stores monthly and seasonal events, VIP shopping nights, activation programs and other special projects in collaboration with the Influencer and Customer teams
• →Align creative needs for paid and lease required advertising and center activations
• →Ideate and develop offline partnerships with like-minded brands to create cross-promotional incentives and grow brand awareness, especially in nascent markets
• →Maintain pulse on industry best practices for in-store marketing as well as performance benchmarking with best-in-class brands
• →Support in developing the marketing and roll out strategy for all New Store Openings with a long term focus on growing brand awareness
• →Translate 360 product marketing campaigns and collaborations to stores in a way that engages our customer and builds community
• →Track the effectiveness of retail marketing initiatives, gather store-level feedback, and report on results to inform future planning.

• Bachelor's degree in related field
• Minimum of 2-4 years marketing experience (retail marketing experience is a plus)
• Strong attention to detail, organizational and project management skills
• Self-starter who is comfortable in a team-oriented environment where collaboration is expected and independent ownership is critical 
• Ability to self-direct, balance multiple responsibilities and flex to changing business needs
• Exceptional written and verbal communication skills
• Experience with budget management and forecasting
• Must be able to work in a fast-paced environment with smart, creative and focused colleagues
• Strong Computer Skills: Word, PowerPoint, Excel, & Asana