TikTok Shop Manager

Hello, we’re SURI. We're on a mission to radically transform oral care with beautiful everyday essentials designed for life. Championing high performance and future-focussed design, our award-winning sonic toothbrush transforms an uninspiring chore into an enjoyable daily ritual.

• Own the TikTok Shop GMV target and the plan to hit it, by market, month and lever
• Measure and grow halo revenue on website, Amazon and retail, and report it with GMV
• Own the budget and the split across affiliate, LIVE and ads, reallocating weekly to what works
• Run the channel calendar across markets around launches, promotions and peaks (BFCM, Christmas)
• Report GMV, halo, commission, ROAS and contribution margin to leadership

• Own health scores: fulfilment, returns, CS, ratings, violations
• Own the catalogue: listings, pricing, bundles, imagery, promotions, vouchers
• Be the day-to-day contact for TikTok partner managers and keep us policy-compliant

• Set strategy and run high-volume creator recruitment in the UK and US against weekly targets
• Negotiate commission, samples and paid fees to protect margin at scale
• Build the VIP programme, and source affiliate content for social, web and paid

• Set cadence, formats, hosts and offers by market and season
• Run brand and creator LIVEs end to end, against GMV, conversion and cost-per-sale targets

• Set budgets, ROAS targets and scaling rules
• Keep a pipeline of Shop-native creative, partnering with Growth and Creative teams to leverage cross-platform, including top affiliate content
• Test weekly: scale, fix or cut

• Minimum 5 years’ experience in a performance-focused social commerce, influencer, affiliate or ecommerce growth role, with ownership of a channel P&L or GMV target

• Track record of building best-in-class TikTok Shop programmes across affiliate, LIVE, Shoppable video and GMV Max ads
• Strong commercial mindset across growth, margin and spend
• A natural communicator with stellar written skills, able to work with senior stakeholders
• Unmatched attention to detail and organisation skills
• Comfortable working across UK and US time zones and market nuances

• Experience managing people or agencies is a plus
• A passion for more sustainable living is a real plus!