Director Marketing Technology Analytics & Digital Platforms

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

At Intact, we believe innovation and customer experience are at the heart of everything we do. With a commitment to excellence, we push the boundaries of digital marketing to deliver smart, customer-focused solutions. We’re looking for a visionary leader to spearhead our marketing technology, digital platforms and marketing analytics strategy while enhancing our capabilities in an ever-evolving environment.

Role Overview

As the Director, Marketing Technology, Analytics and Digital Platforms, you will lead the development and implementation of Intact’s MarTech, Digital Platforms and Marketing Analytics strategy. You will oversee the management of our technology platforms while collaborating with marketing, IT, and analytics teams to create integrated solutions that maximize campaign efficiency and impact. Your role will be critical in accelerating our digital transformation and personalizing the customer experience.

Key Responsibilities 
 

MarTech Strategy:

• Develop and execute a forward-thinking MarTech vision aligned with Intact’s strategic goals.

• Assess and recommend emerging technologies to enhance customer engagement, automation, and marketing outcomes.

• Maintain a prioritized roadmap focused on business value, customer impact, and operational efficiency.

Platform Management:

• Oversee core MarTech capabilities, including CMS, CMP,  customer data, marketing automation, personalization, digital experience, and measurement.

• Ensure platforms are integrated, scalable, secure, and effectively adopted.

• Manage technology partners, platform performance, and investment optimization.

Cross-functional Collaboration:

• Work closely with marketing, IT, and data teams to define and execute aligned solutions.

• Act as a strategic liaison between technical and marketing teams.

• Act as the strategic bridge between marketing, IT, data, analytics, business teams, and external partners.

• Enable teams through clear processes, standards, training, and change management.

Data, Governance, and Measurement:

• Partner with data, privacy, security, and analytics teams to promote responsible use of customer data.

• Strengthen governance for consent, identity, data quality, and audience activation.

• Measure the effectiveness of MarTech solutions and provide data-driven recommendations.

• Identify opportunities for optimization and growth in technology investments.

• Lead the marketing analytics team and roadmap.

 
Team Leadership:

• Build and manage a team of MarTech experts.

• Foster a culture of innovation, continuous learning, and results-driven thinking.

What you bring to the table:

• Bachelor’s degree in marketing, information technology, or a related field (MBA is an asset).

• Minimum of 10 years of experience in digital marketing and/or technology, with at least 5 years in a MarTech leadership role.

• Proven expertise in modern MarTech ecosystems such as Salesforce Marketing Cloud, Adobe Experience Manager, Adobe CJA/Analytics, etc.

• Strong understanding of customer data, automation, and personalization concepts.

• Excellent leadership skills with the ability to drive complex projects.

• Proficiency in interpreting data to guide strategic decision-making.

• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.

• No Canadian work experience required however must be eligible to work in Canada.

#LI-Hybrid 

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

Please note that Intact does not provide sponsorship or other support for immigration-related matters including but not limited to employer-specific closed work permits. Candidates must be eligible to work in Canada from the anticipated start date and throughout their employment and are solely responsible for maintaining their work eligibility.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.