Senior Director, Paid Social & Paid Search

In this senior leadership role, you will oversee paid social and paid search strategies, driving measurable business growth across a diverse portfolio of clients and industries. You will combine hands-on media expertise with strategic leadership to deliver innovative, full-funnel campaigns across established and emerging digital platforms. A key focus will be leveraging artificial intelligence, automation, and machine learning to optimize media buying, streamline workflows, and scale performance. Working closely with creative, strategy, analytics, and executive teams, you will connect audience insights, data, and compelling messaging to maximize campaign impact. You will also lead client relationships, mentor talent, and establish best practices that elevate the overall media offering. This is an opportunity to shape the future of performance marketing in a fast-paced, creative, and innovation-driven agency environment.

• At least 10 years of experience leading paid social and paid search campaigns across major advertising platforms, including Meta, Google, TikTok, LinkedIn, Reddit, X, and emerging channels.

• Previous experience working within an advertising or digital marketing agency is required.

• Strong hands-on expertise in advertising platforms, with the ability to independently build, manage, optimize, and troubleshoot campaigns.

• Demonstrated success using artificial intelligence, machine learning, and automation to improve media buying, streamline processes, and scale campaign performance.

• Deep understanding of campaign architecture, audience segmentation, bidding strategies, creative testing, and full-funnel performance optimization.

• Proven experience managing both B2C and B2B advertising accounts, ideally within retail, banking, and healthcare industries.

• Advanced knowledge of attribution models, Marketing Mix Modeling (MMM), incrementality testing, tagging, pixels, and conversion tracking.

• Strong familiarity with platform APIs, analytics dashboards, and modern marketing measurement technologies, particularly Google Analytics 4 (GA4).

• Ability to translate complex media data and performance insights into actionable strategies and clear recommendations for clients and internal stakeholders.

• Excellent client-facing communication and presentation skills, with the credibility to advise senior decision-makers and lead strategic media discussions.

• Strong leadership, mentoring, and team development capabilities, with the ability to inspire teams and maintain high standards of execution.

• Strategic and analytical mindset combined with a hands-on, entrepreneurial approach to problem-solving.

• Adaptability, curiosity, and enthusiasm for emerging technologies, digital innovation, and the evolving performance marketing landscape.