Marketing & Applications Manager AMS - Digital Health Solutions

At Abbott, you can do work that matters, grow, learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Marketing & Applications Manager AMS - Digital Health Solutions is responsible for driving commercial success, market adoption, and customer engagement for the AMS portfolio. This role serves as the bridge between Product Management, Sales, Commercial Operations, Customer Success, and Marketing to develop and execute go-to-market strategies that accelerate growth, strengthen customer value realization, and support competitive differentiation.

This role combines strategic marketing expertise with strong healthcare diagnostics and workflow solution knowledge to develop impactful messaging, enable field teams, support product launches, and generate market demand. This individual will translate product capabilities into compelling customer value propositions that resonate with pathology laboratories, health systems, and integrated delivery networks.

• Develop and execute downstream marketing strategies that drive product adoption, utilization, and market growth.
• Partner with sales teams to create compelling value propositions, commercial tools, and competitive positioning strategies.
• Analyze customer insights, market trends, and competitive intelligence to identify growth opportunities and refine messaging.
• Lead pricing, packaging, and promotional initiatives that support revenue growth and customer retention.
• Design and implement integrated marketing campaigns across digital, email, events, and field marketing channels.
• Collaborate with customer success, sales, and marketing teams to increase customer engagement and application adoption.
• Create customer-focused content including case studies, ROI stories, testimonials, and thought leadership materials.
• Support product launches by translating new features and capabilities into clear customer benefits and commercialization plan.
• Drive cross-functional launch readiness, including training, messaging, sales enablement, and adoption tracking.
• Develop sales enablement resources such as presentations, demos, ROI calculators, objection-handling guides, and competitive battlecards.
• Train commercial teams on product updates, industry trends, customer insights, and competitive developments.
• Monitor and analyze campaign performance, customer usage trends, and commercial effectiveness to optimize results.
• Use data-driven insights to improve conversion rates, customer experience, and marketing performance.
• Partners across Product Management, R&D, Sales, Clinical Affairs, Customer Success, and Marketing to align commercial strategies and business objectives.
• Lead cross-functional initiatives from planning through execution while ensuring clear communication, stakeholder alignment, and timely delivery.
• Contribute to annual planning, forecasting, and strategic growth initiatives through market, customer, and product insights.

• Bachelor’s degree in IT, Marketing, Business, Life Sciences, Healthcare, or related field.
• 5+ years of experience in product marketing, commercial marketing, solution applications or related healthcare IT roles.
• Experience supporting healthcare software, diagnostics, pathology, laboratory informatics, or workflow solutions.
• Strong understanding of go-to-market strategy, product launches, and sales enablement.
• Proven ability to develop compelling customer messaging and value propositions.
• Excellent presentation, communication, and stakeholder management skills.
• Demonstrated success working in cross-functional teams and matrix organizations.
• Ability to analyze market data and translate insights into actionable business strategies.
• Willingness to travel up to 25%.

• MBA or advanced degree in Business, Marketing, Healthcare Administration, or Life Sciences.
• Experience in digital pathology, laboratory workflow, diagnostic informatics, or enterprise healthcare software.
• Knowledge of pathology laboratory operations, healthcare IT, and integrated delivery networks.
• Experience supporting SaaS, workflow automation, or AI-enabled healthcare solutions.
• Familiarity with commercialization in regulated healthcare environments.

• Strategic Thinking
• Customer Focus
• Market Insight & Analytics
• Storytelling & Messaging
• Cross-Functional Collaboration
• Commercial Acumen
• Product Launch Excellence
• Sales Enablement
• Executive Presence
• Results Orientation

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