Ads Specialist (Media Buyer)

IndiaRemoteFull-timemid

Other

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Quick Summary

Key Responsibilities

Build, launch, update, and maintain advertising campaigns in line with approved strategies. Manage campaign adjustments involving budgets, targeting, creatives, offers, and platform configurations.

Technical Tools

Other

As an Ads Specialist, you will play a key role in executing and optimizing paid advertising campaigns, ensuring accuracy, consistency, and strong account performance.
You will work closely with Ads Strategists and Customer Success Managers to implement campaign strategies and maintain account health.
This position combines hands-on campaign management with performance monitoring and analytical problem-solving.
You will be expected to identify trends, flag potential issues, and share insights that support informed advertising decisions.
Working within a remote-first, international team, you will have the autonomy to manage your responsibilities while collaborating with colleagues across functions.
This role also offers a clear development path toward becoming an Ads Strategist, with opportunities to strengthen your platform expertise and strategic capabilities.

You will be responsible for the accurate and timely execution of paid advertising campaigns while supporting account performance through continuous monitoring and collaboration. Your main responsibilities will include:

Build, launch, update, and maintain advertising campaigns in line with approved strategies.
Manage campaign adjustments involving budgets, targeting, creatives, offers, and platform configurations.
Implement optimizations and strategic changes defined by Ads Strategists.
Monitor campaign performance, delivery, pacing, and overall account health.
Identify unusual performance changes, emerging trends, potential issues, and optimization opportunities.
Escalate concerns requiring strategic input and provide relevant account observations to support decision-making.
Collaborate with Customer Success Managers by communicating campaign updates, implementation progress, performance insights, and account context.
Verify campaign accuracy, maintain organized accounts, and ensure all activities follow established processes and quality standards.
Develop a deeper understanding of advertising platforms, marketing strategy, analytical methods, and dealership marketing objectives.
Contribute ideas and observations while progressively building the skills required for future Ads Strategist responsibilities.

Requirements

~1 min read

The ideal candidate has a foundational understanding of digital advertising, strong analytical and organizational abilities, and a proactive approach to learning. You should be comfortable managing multiple priorities, following established processes, and communicating effectively within a distributed team.

At least 1 year of experience in digital advertising, marketing, analytics, or a related field is preferred.
Basic understanding of digital advertising concepts and campaign management.
Familiarity with Google Ads, Meta Ads, or other digital advertising platforms is an advantage.
Ability to analyze campaign performance, recognize trends, and identify potential issues.
Experience with campaign reporting, performance analysis, data, or analytics tools is preferred.
Strong attention to detail and commitment to accurate execution.
Ability to manage multiple priorities while maintaining organization and meeting deadlines.
Good communication and collaboration skills when working with internal teams.
Curiosity, initiative, and a practical problem-solving mindset.
Willingness to continuously develop advertising platform knowledge and strategic skills.
Experience in automotive marketing or dealership environments is a plus.
Fluent written and spoken English is required, and English proficiency will be evaluated throughout the application process.
Must be an independent freelancer, not represented by another agency, and currently based in South America or Asia.