Biddable Search Specialist

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Experience & Mindset
• 3–5+ years of dedicated Biddable Search experience (experience managing multi-client search portfolios strongly preferred).
• A 2027 Search Mindset: Proven ability to move past “old-school” manual search setups. You understand how modern search auctions, AI Overviews, Smart Bidding, and retail search algorithms work and how to engineer better inputs to beat competitors.
• Analytical & Detail-Oriented: Exceptional critical thinking and problem-solving abilities; able to spot search anomalies quickly and turn data into clear commercial decisions.
• High Ownership: Ability to prioritize, multi-task, and work under pressure to meet strict deadlines with acute attention to detail.

Technical & Platform Requirements
• Google Ads Certified: Current certifications in Google Ads Search, AI-Powered Performance (PMax), Shopping, and Measurement.
• Retail & Multi-Engine Search Experience: Hands-on experience, or strong working knowledge, across Amazon Ads (Sponsored Products/Brands), Google Shopping/Merchant Center, and Microsoft Advertising (Bing).
• Google Analytics 4 (GA4) Certified: Strong ability to analyze search traffic, conversion funnels, and attribution models in GA4.
• Search Tools Mastery: Advanced proficiency in Google Ads Editor, Microsoft Excel (pivot tables, lookups, search query analysis), PowerPoint, and Looker Studio.
• Search Copywriting: Excellent copywriting and grammar skills tailored for high-intent Responsive Search Ads (RSAs), extensions/assets, and marketplace listings.

Desirable (what will set you apart)
• Experience and certification on the GMP Suite, specifically Search Ads 360 (SA360).
• Amazon Ads Certifications (Sponsored Ads / Retail Media) or hands-on e-commerce feed management experience.
• Solid working knowledge of SEO (how technical SEO, content, and Paid Search work together as “Total Search”) and Landing Page UX / Conversion Rate Optimization (CRO).
• Experience using Google Ads Scripts, automated rules, or AI tools for search query mining, ad copy testing, and competitor analysis.
• Basic knowledge of HTML and Google Tag Manager (GTM) for conversion tracking troubleshooting.