Marketing Manager - Hotel Arts Barcelona

JOB SUMMARY

The Marketing Manager is responsible for developing and implementing marketing strategies and plans that drive revenue and support the hotel's business objectives. This role oversees the execution of marketing initiatives, including digital marketing, advertising, public relations, social media, promotions and collateral, ensuring alignment with brand standards and commercial priorities.

The Marketing Manager is committed to bringing to life a distinctive luxury boutique hotel shaped by arts, creativity and curiosity. From its distinctive suites to its singularly designed restaurants, bars, spaces and experiences unfolding across a dedicated floor, every touchpoint presents an opportunity to provoke, inspire and indulge, revealing a new expression of Barcelona through a oneiric, enigmatic and cosmopolitan lens.

The role is committed to elevating every touchpoint to its fullest potential, curating a world that feels mythic and mysterious, protecting the concept's secrets and integrity, and embodying the spirit of a gracious host throughout every space, communication and encounter. Deeply connected to local culture and its artistic excellences, the Marketing Manager ensures that every expression of the hotel remains distinctive, meaningful and authentic.

The Marketing Manager supports the Director of Marketing & Communications in translating the hotel's marketing strategy and positioning into effective plans, campaigns and day-to-day execution. The role is hands-on and highly transversal, partnering closely with hotel departments and external agencies to ensure consistency, creativity and excellence across every guest-facing touchpoint.

The position begins during the pre-opening phase, supporting the preparation and delivery of opening marketing initiatives, launch communications and brand-building activities, and continues into the hotel's ongoing operational marketing.

CANDIDATE PROFILE

• High school diploma or GED; 2 years experience in marketing, public relations, communications or related professional area.
• OR 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major; no work experience required.
• Experience in luxury hospitality, lifestyle brands or creative environments is highly valued.
• Strong project management, organisational and communication skills, with the ability to manage multiple priorities and deadlines.
• Creative sensibility, editorial judgement and attention to detail; able to translate brand direction into compelling content and executions.
• Fluency in English is mandatory. Spanish is preferred; Catalan is valued.

• Proficiency in digital marketing platforms, social media, content management and common creative tools; Adobe Creative Suite knowledge is required.

   

CORE WORK ACTIVITIES

Marketing & Digital

• Develops and executes marketing plans and campaigns in alignment with the hotel's business objectives and brand standards.
• Coordinates the execution of marketing campaigns across Rooms, Suites, Food & Beverage and the hotel’s broader experiences, happenings and brand activations, ensuring appropriate messaging, creative assets, timelines and channel integration.
• Supports the Director of Marketing & Communications in translating strategic priorities into actionable campaign plans, briefs, calendars and deliverables.
• Coordinates digital marketing initiatives across the hotel's website, email marketing, paid media, search, CRM and relevant digital platforms, in collaboration with internal teams and agencies.
• Monitors campaign performance, digital results and relevant marketing KPIs; prepares reports and recommendations to optimise future activity.

• Ensures marketing content, offers and information are accurate, current and consistent across owned and third-party channels.

   

Content Management & Storytelling

• Manages the development, production, adaptation and distribution of marketing content and collateral.
• Coordinates photography, video, copywriting and creative production to support campaigns, hotel experiences, Rooms and Suites, Food & Beverage and brand storytelling.
• Ensures content reflects the hotel's distinctive positioning, creative universe, cultural references and tone of voice across all guest touchpoints.
• Maintains content calendars and supports the timely delivery of editorial, promotional and seasonal content.

• Collaborates with hotel departments to identify stories, experiences and moments that can be translated into compelling content.

   

Partnerships, Public Relations & Media

• Coordinates marketing and public relations activities with appointed agencies and relevant internal stakeholders.
• Supports the development and management of brand partnerships, cultural collaborations and creative relationships that reinforce the hotel's positioning.
• Coordinates media relations activity, press materials, media visits, hosting and follow-up in collaboration with PR agencies and hotel teams.
• Supports the preparation of press releases, media pitches, briefing documents, fact sheets and other communications materials.

• Maintains relationships with media, influencers, creators and relevant industry contacts, ensuring professional and consistent engagement.

   

Outlet & Ancillary Marketing

• Works closely with Food & Beverage and other operational teams to support outlet marketing, promotions, storytelling and commercial initiatives.
• Coordinates marketing activity for restaurants, bars and hotel experiences, ensuring each is presented in a way that strengthens the overall hotel positioning.
• Supports the development of campaigns, content and collateral for outlet launches, seasonal moments, special menus and signature experiences.

• Ensures consistency of messaging and visual identity across outlet communications and guest-facing materials.

   

Social Media

• Manages the hotel's social media channels and content calendar in line with brand standards and marketing priorities.
• Coordinates content creation, copywriting, community engagement, publishing and channel optimisation across relevant platforms.
• Identifies opportunities to amplify hotel stories, cultural moments, happenings, partnerships and guest experiences through social channels.
• Monitors social performance, audience engagement and relevant trends, providing regular reporting and insights.

• Ensures timely responses and appropriate escalation of guest comments, messages and online feedback.

   

Creative Production & Graphic Design

• Coordinates the creation and adaptation of marketing collateral, presentations, digital assets and guest-facing communications.
• Supports graphic design and artwork development, ensuring alignment with brand guidelines and the hotel's visual identity.
• Liaises with creative agencies, photographers, videographers, printers and other suppliers to deliver high-quality work on brief, on time and within budget.

• Reviews proofs, copy, layouts and final assets for accuracy, consistency and quality.

   

Brand Activations, Happenings & Experiences

• Supports the planning and execution of brand activations, cultural happenings, creative collaborations, previews and launch moments.
• Coordinates marketing requirements, creative assets, communications, guest invitations and follow-up for activations and hotel happenings.
• Works cross-functionally with hotel departments and external partners to ensure each activation is coherent, distinctive and aligned with the hotel's brand universe.

• Captures and extends the impact of happenings and activations through content, social media, PR and post-event reporting.

   

General

• Maintains strong working relationships with hotel departments, corporate teams, agencies and external partners.
• Manages marketing timelines, project trackers, budgets, purchase orders and administrative requirements as assigned.
• Ensures all marketing activity complies with brand standards, Marriott policies and applicable legal requirements.
• Supports the Director of Marketing & Communications with presentations, reports, planning documents and other marketing-related projects.

• Performs other duties as assigned.

   

LANGUAGES

• English: mandatory
• Spanish: preferred

• Catalan: valued

   

EQUAL OPPORTUNITY

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.