Senior Demand Generation Marketing Manager – Integrated Campaigns

Datadog is looking for an experienced Senior Demand Generation Marketing Manager – Integrated Campaigns to strategize and execute full-funnel campaigns for a portfolio of key products. You will act as the bridge between product marketing, sales, and global marketing functions, driving how your products go to market across every channel. Further, you will define the reporting, measurement, and orchestration of these programs and report their pipeline impact to marketing and sales leadership.

At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

• →    Build and run integrated campaign plans for one or more products, owning to the annual plan, tiered campaign calendar, budget, and pipeline forecast
• →    Create, optimize, and analyze end to end integrated campaigns across paid, owned, and earned channels, including webinars, paid social and search, email and nurture, content syndication, and events
• →    Partner with Product Marketing on messaging and launch tiering so every channel tells one cohesive story
• →    Execute webinars, content syndication, email and other campaigns at an expert level
• →    Demonstrate strong executive presence, delivering a regular reporting cadence on leads, SQLs, pipeline, and pipe-to-spend to marketing, product and sales leadership
• →    Manage campaign budgets and third-party vendor programs, from evaluation and purchase through delivery
• →    Build AI agents and workflows to speed up campaign planning, production, and reporting, and help the team standardize repeatable plays

•     8+ years operating marketing lead/demand generation campaigns: webinars, advertising campaigns, ABM, etc.
•     4-5 years running integrated campaigns: high-profile campaigns across multiple channels supporting major product and company initiatives
•     Excellent written and verbal communication skills with a proven ability to get buy-in and influence others across functions
•     Proven track record tying campaigns to pipeline and revenue, with experience owning a budget and making trade-offs across channels, vendors, and regions
•     Experience working with CRM and marketing automation (Salesforce, Hubspot, Marketo, etc.), ad platforms, and BI tools (PowerBI, Tableau, Metabase, etc.)
•     Experience with next gen AI GTM technologies (Claude Code, Dust, Clay, Common Room, UserGems, etc.)
•     Strong understanding of product-led growth (PLG) and sales-led motions, and how they work together
•   Experience marketing to technical audiences (developers, DevOps/SRE, or security buyers)
•   Proven use cases with AI workflows to improve marketing efficiency and outcomes

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.

Datadog is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and high-growth AI leaders, Datadog enables businesses to move faster with clarity and confidence. Learn more about #DatadogLife on Instagram, LinkedIn, and Datadog Learning Center.

Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference. 

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