Consumer Marketing, Sr. Coordinator

senior

Other

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Quick Summary

Overview

Key Responsibilities Campaign Management Coordinate the end-to-end execution of integrated marketing campaigns across paid, owned and earned channels. Develop and manage campaign timelines,

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Responsibilities

~1 min read

Coordinate the end-to-end execution of integrated marketing campaigns across paid, owned and earned channels.
Develop and manage campaign timelines, deliverables and cross-functional workstreams.
Ensure all marketing initiatives are delivered on time and aligned with brand objectives.
Monitor campaign execution and proactively identify risks, dependencies and mitigation plans.

Lead the execution of digital marketing initiatives across social media, paid media.
Coordinate digital asset development ensuring consistency across all consumer touchpoints.
Partner with regional and global teams to localize digital campaigns for the Mexican market.
Stay up to date on digital trends, platform innovations and emerging technologies to continuously improve campaign performance.

Partner with the media agency to develop media plans aligned with campaign objectives and business priorities.
Review and challenge media recommendations, channel mix, audience strategy and investment allocation.
Understand media KPIs including Reach, Frequency, CPM, CPC, CTR, Video Views, Engagement Rate.
Monitor media performance and recommend optimizations based on campaign results.
Participate in post-campaign analyses and identify learnings for future initiatives.
Build media recaps and executive presentations with actionable insights.

Manage relationships with creative, content, media and production agencies.
Develop clear briefs and ensure agencies deliver high-quality work aligned with timelines and brand standards.
Review creative proposals and provide strategic feedback throughout campaign development.
Ensure agencies consistently deliver against agreed KPIs.

Oversee the development of social-first content strategies aligned with campaign objectives.
Coordinate content calendars across organic and paid channels.
Review creative assets ensuring alignment with brand guidelines and business objectives.
Identify opportunities to improve content performance through insights and analytics

Partner closely with Brand, Retail, PR, eCommerce, Merchandising and Global Marketing teams.
Coordinate project priorities across multiple stakeholders.
Ensure clear communication and alignment throughout campaign development.

Mexico, D.F., Mexico

Full time