Senior Paid Media Manager Freelance

GermanyRemoteFull-timesenior

MarketingPerformance Marketer

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Quick Summary

Requirements Summary

At least 5 years of experience in digital paid media, either in-house or agency-side. Extensive hands-on experience managing and optimising campaigns across TikTok and Meta.

Technical Tools

MarketingPerformance Marketer

We are looking for an experienced Senior Paid Media Manager to lead the planning, execution, and optimisation of performance-driven campaigns across a diverse client portfolio. Working closely with the Director of Paid Strategy, you will take ownership of paid media performance across TikTok and Meta, with YouTube also playing a role in the channel mix. You will manage substantial budgets, turn campaign data into actionable insights, and present clear recommendations directly to clients. As a senior member of the team, you will establish best practices for testing, reporting, and campaign quality while mentoring a junior team member. You will also collaborate with strategy and creative teams to ensure paid amplification and creator-led campaigns work together effectively. Your contribution will help strengthen client outcomes through faster, more informed optimisation decisions.

Lead the planning, activation, management, and optimisation of paid campaigns across TikTok and Meta, with YouTube as an additional channel.
Manage the full campaign lifecycle, from media planning and budget allocation to performance analysis and post-campaign reporting.
Develop and oversee structured test-and-learn programmes, using hypotheses, experiments, and measurable results to continuously improve campaign performance.
Manage paid media budgets exceeding $1 million, making informed investment decisions and providing clear justification for spend allocation.
Present campaign performance to clients through regular reporting, actionable insights, and data-driven recommendations.
Mentor a Paid Media Executive and establish consistent team standards, including reporting templates, naming conventions, quality assurance, and campaign management practices.
Collaborate with strategy and creative production teams to integrate paid media with creator-led campaigns.
Monitor platform developments and channel trends, translating changes into practical recommendations for campaign strategy.

Requirements

~1 min read

At least 5 years of experience in digital paid media, either in-house or agency-side.
Extensive hands-on experience managing and optimising campaigns across TikTok and Meta.
Proven experience managing paid media budgets of $1 million or more and being accountable for campaign outcomes.
Demonstrated ability to improve performance through independent analysis, with concrete examples of successful optimisation decisions.
Strong proficiency in Excel, excellent numerical skills, and confidence in validating data and calculations.
Experience using AI tools in daily workflows, with familiarity with Claude considered an advantage.
Strong analytical judgement and the ability to make, communicate, and defend decisions that influence client performance.
Exceptional attention to detail, particularly in reporting accuracy, budget tracking, and campaign administration.
Excellent communication and client-facing skills, with the ability to collaborate across countries and time zones.

Nice to have:

Experience mentoring or managing junior paid media professionals.
Previous involvement in creator partnerships or creator-led paid social campaigns.
Familiarity with SQL or business intelligence tools for independent performance analysis.