Sales Support Administrator | Cape Town

Commencement 1 February 2027 Role Overview Our client is looking for a commercially minded, organised and confident Sales Support Administrator to join their Cape Town team. This is a varied commercial support role designed to provide exposure across multiple areas of the business rather than focus on a single lead source or repetitive administrative function. The successful candidate will be responsible for a combination of lead management, lead nurturing, B2B prospecting, database reactivation, sales support, CRM administration, campaign follow-up and representing the company at selected marketing events. The balance between these responsibilities will vary depending on lead volumes, current campaigns and business priorities. The role will involve managing selected higher-volume lead channels such as Facebook and other campaign generated enquiries, while also supporting broader sales development activities across the business. The intention is to create a diverse and engaging role with enough variety to keep the successful candidate challenged, commercially involved and continuously developing. This is not a purely administrative role. The position requires someone who is comfortable speaking to clients, making outbound calls, following up persistently, working across different types of sales activity and taking ownership of opportunities from initial enquiry through to qualification and handover to the relevant Product Specialist. The role is intended for an ambitious early-career professional with solid client-facing experience and strong potential to develop into a more senior sales coordination role over time. The successful candidate will work closely with our Managing Director, Sales Coordinator, Product Specialists, marketing team and operations team and will be based in their Cape Town office, based in Montague Gardens. Key Responsibilities Lead Management and Qualification Manage incoming leads from selected marketing channels including Facebook, social media campaigns, B2B campaigns and other high-volume lead sources. Contact new leads promptly by telephone, WhatsApp and email. Qualify prospective clients and determine their level of interest, requirements and readiness to proceed. Book suitable prospects for assessments with Product Specialists. Ensure all leads are accurately recorded and updated in the company CRM. Maintain consistent follow-up until each lead reaches a clear outcome Respond promptly to new enquiries and maintain agreed response-time standards across assigned lead channels. Take ownership of assigned lead channels and sales development activities, ensuring consistent followup, accurate record-keeping and clear outcomes. Lead Nurturing and Follow-Up Develop and manage structured follow-up processes for prospective clients who are not immediately ready to proceed. Re-engage clients who have previously enquired but did not progress. Follow up on older leads, dormant enquiries and previously postponed projects. Ensure legitimate opportunities are not lost through insufficient follow-up. Maintain clear records of all client communication and outcomes. B2B Lead Development Assist in building and maintaining databases of relevant business and referral partners. Conduct outbound prospecting to architects, developers, retirement developments, occupational therapists, estate agents, builders and other relevant professional contacts. Introduce the company and identify potential opportunities. Qualify B2B opportunities and arrange meetings or introductions for the appropriate company representative. Maintain records of all B2B activity and outcomes. Sales Support and Administration Assist with assessment bookings, confirmations and rescheduling. Ensure Product Specialists have the correct client information before appointments. Assist with client information requests, brochures, product information and general sales-related communication. Support the Sales Coordinator and wider sales team with administrative tasks where required. Assist with internal follow-up where quotations or assessments require further action. CRM and Reporting Maintain accurate and complete CRM records. Track lead sources, contact rates, qualified leads, assessments booked and outcomes. Assist management in measuring lead quality and conversion by source. Provide regular reports on lead activity, follow-up and pipeline development. Identify trends or recurring issues within different lead sources. Performance will be measured across lead response, contact rates, qualified assessments booked, conversion from assigned lead sources, CRM accuracy, campaign follow-up and contribution to broader sales targets. Marketing Events and Brand Representation Represent the client at selected exhibitions, trade shows, golf days, property events, sponsorship events and industry functions. Engage professionally with prospective clients and business partners. Explain products and offering clearly and confidently. Capture and qualify leads generated at events. Ensure all event leads are followed up promptly after each event. Assist with event setup and breakdown where reasonably required. Work closely with the marketing team to ensure leads generated through events are converted into meaningful sales opportunities. The role may occasionally require attendance at events outside normal office hours, with reasonable notice. Database and Campaign Support Assist with targeted sales and database campaigns. Follow up leads generated through specific marketing initiatives. Reactivate historic client databases where appropriate. Assist with client review, referral and testimonial initiatives. Identify suitable clients for marketing case studies or installation photography. Assist with other sales and marketing support activities where required, with responsibilities adapting according to lead volumes, campaigns and business priorities. Requirements Experience Approximately 2–4 years’ experience in sales administration, internal sales, customer service, lead management or a similar client-facing role would be ideal. Previous experience in a high-value product or service environment would be advantageous but is not essential. Experience working with CRM systems would be beneficial. Experience in property, home improvement, construction, medical, accessibility or related industries would be advantageous but is not essential. Required Skills and Attributes Strong telephone communication skills. Excellent written and verbal English. Strong spoken Afrikaans is highly preferred, as a significant portion of the company's client base is Afrikaans speaking and the role involves regular direct telephone and face-to-face interaction with prospective clients. The ability to communicate comfortably and professionally with clients in both English and Afrikaans will be considered a significant advantage when assessing candidates. Confident making outbound calls. Strong organisational and administrative skills. Comfortable using CRM systems, email and WhatsApp. Ability to manage a high volume of leads and follow-up activity. Persistent and proactive without being overly aggressive. Professional and confident when dealing with clients. High attention to detail. Comfortable working independently and taking ownership of tasks. Able to work effectively as part of a sales and management team. Presentable and comfortable representing the company at public events. Willingness to learn and develop within the business. Benefits Incentive program Company-provided cell phone and laptop. Fuel costs incurred for approved business travel will be reimbursed #LI-KT1