Marketing Analyst - Oncology

Responsible for coordinating and implementing initiatives derived from the category strategy, ensuring timely execution of the materials development plan and supporting commercial objectives through data-driven insights to identify trends, and improve strategy and execution.

• →Execute portfolio action plans in alignment with strategic objectives.
• →Coordinate the design, development, and approval of promotional materials in compliance with internal and regulatory standards.
• →Maintain proactive communication with internal teams, ensuring timely feedback and follow-up.
• →Manage and monitor digital marketing campaigns, tracking KPIs and performance metrics across stakeholders.
• →Analyses digital data (campaign results, conversion rates, traffic) to generate actionable insights for future strategies.
• →Align commercial activities with the digital marketing plan (TMP plan).
• →Conduct price and trend analysis to support competitive positioning.
• →Oversee sampling processes and ensure accurate follow-up (if applies)
• →Generate insights from market and sales analysis

• Commitment and accountability.
• Teamwork and cross-functional collaboration.
• Proactive and effective communication.
• Analytical and critical thinking.
• Creativity and problem-solving mindset.
• Learning agility and adaptability in a dynamic environment.
• Compliance culture

• Digital Marketing Tools: Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager.
• Data Analysis & Visualization: Advanced Excel, Power BI, Tableau.
• CRM & Automation: Salesforce, Veeva CRM.
• Content Management: Adobe Creative Suite; basic HTML knowledge desirable.
• Project Management Tools: Trello, Asana, or similar platforms.

• Campaign Performance: CTR (Click-Through Rate), Conversion Rate, Engagement Rate.
• Digital Reach: Website traffic growth, social media impressions.
• ROI: Return on Investment for marketing campaigns.
• Lead Generation: Number of qualified leads generated through digital channels.
• Compliance & Timeliness: % of promotional materials delivered on time and approved under compliance standards.
• Data Accuracy: Precision in reporting and forecasting.

Collaborates with:
Category Lead, Country Brand Lead, Brand Managers, Commercial & Trade Marketing Teams, Access & NAMs, Medical, Regulatory, Legal, Compliance, Sales Force & Sales Leads.

• Bachelor’s degree in marketing, Business Administration, or related field.
• Minimum 1 year of experience in marketing or related roles. (relevant internship experience will also be considered.)
• Basic English proficiency (reading, writing, and speaking); advanced level preferred.

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