Brand Marketing Intern

The primary objective of this internship is to provide hands-on experience in brand marketing. The intern will develop an understanding of brand strategy and how it translates across the homeowner journey and marketing channels, build competitive-analysis and strategic-thinking skills, support the integration of product recycling and sustainability story into broader brand messaging, and gain exposure to an integrated marketing strategy across social, influencer, web, and paid media.

By the end of the internship, the intern will:

• Demonstrate an understanding of brand strategy and its application across homeowner touchpoints and marketing channels.
• Evaluate customer-facing design services, digital tools, and experiences offered by decking and railing brands.
• Translate research into clear insights and prioritized recommendations for a differentiated, best-in-class TimberTech homeowner experience.
• Contribute effectively to active brand-marketing initiatives and collaborate with cross-functional partners.
• Present the final competitive assessment and recommendations to the Marketing team.

• →Conduct a competitive audit of decking and railing brands' design services, digital tools, and customer-journey experiences, identifying best practices, gaps, and opportunities for James Hardie products.
• →Map key elements of competitor homeowner journeys and evaluate how services and tools help consumers progress from inspiration and product discovery through consideration and project planning.
• →Support the integration of recycling and sustainability messaging into product brand communications and marketing initiatives.
• →Assist with and gain visibility into social media, influencer marketing, website, and paid-media activities supporting the product brand.
• →Partner with Brand Marketing and cross-functional team members to synthesize findings, support active initiatives, and develop recommendations.
• →Prepare a final presentation summarizing competitor offerings, homeowner touchpoints, leading practices, experience gaps, differentiation opportunities, and prioritized recommendations for a specific product line.

• Currently enrolled in a bachelor's degree program at an accredited university, with an anticipated graduation between December 2027 and May 2029 (rising junior or rising senior).
• Strong academic performance with a minimum GPA of 3.0.
• Available to work full-time for 12 weeks during summer 2027.
• Reliable transportation to and from the work location.
• Authorization to work in the United States.

• Pursuing a degree in Marketing, Brand Management, Communications, Business, Consumer Insights, or a related field.
• Strong research and analytical skills, with the ability to identify patterns and translate findings into insights and recommendations.
• Strategic, consumer-first thinking and an interest in brand and digital marketing.
• Strong written and verbal communication skills, including presentation development and delivery.
• Excellent attention to detail, organization, and the ability to manage multiple priorities.
• Curiosity, initiative, and the ability to collaborate effectively with Brand Marketing and cross-functional partners.
• Proficiency with Microsoft 365, including PowerPoint and Excel; familiarity with Copilot and digital asset management platforms is a plus.

As of the date of this posting, a good faith estimate of the current pay scale for this position is $20 to $25 per hour. Placement in the range depends on several factors such as experience, skills, and geography and may change over time.

• Full-time work experience and competitive pay
• Meaningful projects with business impact
• Mentorship and guidance
• Feedback and evaluation
• Exposure to James Hardie culture
• Networking opportunities and skill development