Franchise Lead Pharma

Job Description

Job Description and Responsibilities

The Franchise Lead is responsible for driving the success of our company's products through the development and execution of innovative marketing strategies. Reporting to the Business Unit Director (BUD), this role collaborates closely with the Account Management team and cross-functional partners to achieve key financial and strategic objectives. The Franchise Lead shapes marketing initiatives that resonate with healthcare professionals, ultimately enhancing costumer outcomes by ensuring access to innovative products. This role involves developing comprehensive marketing strategies, building relationships with key stakeholders, and leveraging market insights to inform strategic decisions, all while inspiring and guiding cross-functional teams towards shared goals.

Key Responsibilities

Strategy development:

• Develop and execute comprehensive marketing strategies that promote our company's products and services
• Analyze market research to identify trends and opportunities, using this data to inform and implement marketing strategies that achieve business goals
• Monitor industry trends, competitive activities, and new product launches and use this information to adjust marketing strategies as needed
• Collaborate with cross-functional teams to ensure that all marketing initiatives are aligned with the company's overall goals and values incl. our company's collaboration partners
• Create compelling product messaging and positioning and communicate this messaging effectively to target audiences
• Develop and implement social media and omnichannel content marketing campaigns in collaboration with campaign managers to engage with target audiences (based on data driven insights)
• Orchestrates execution of omnichannel campaigns and materials towards different stakeholders, such as HCPs, sales teams or patients via appropriate channels

Customer focus:

• Build and foster relationships with key stakeholders (incl. scientific leaders) through key initiatives such as events and sponsorships.
• Conduct individual visits with relevant stakeholders to collect feedback on current campaigns and materials, ensuring that insights are integrated into future marketing strategies.
• Participation at appropriate International, National, Regional or Local congresses or our company's driven events.
• Conduct field visits to engage with stakeholders and gather insights, tailoring the frequency of visits to the needs of the role and project demands. Collaborate with colleagues through co-riding opportunities as appropriate.
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Cross functional collaboration:

• Accountable to lead, inspire and guide cross-functional teams to align efforts towards shared goals.
• Collaborate with sales teams to ensure they understand the strategic imperatives and provide necessary training, tools, and materials to enhance their effectiveness.
• Ensure alignment with the L3 (brand plan) and Account plans.

Sales & Data analytics:

• Collect data from diverse sources, including sales data (Qlik), market research, customer interactions, and competitor activities.
• Evaluate sales performance metrics such as sales volume, market share, and return on investment (ROI) to assess strategy effectiveness.
• Lead the forecasting of the product/portfolio by utilizing extensive data analysis, registry data, market trends, and customer insights to develop accurate forecasts that inform overall business strategies.
• Utilize customer and data-driven insights to make informed adjustments to strategies, resulting in more successful business outcomes.
• Collaborate with the Business Insights Manager and sales team to track product and portfolio sales nationally and regionally.
• Analyze local data, customer insights, and internal assumptions to inform strategic decisions and ensure financial viability of vaccination initiatives.

QualificationsBackground and experience:

• University degree in business or life sciences (e.g., marketing, biology, biochemistry, pharmacy, medicine)
• Preferred 3+ years of experience as Franchise lead or product manager in the pharmaceutical industry, with a focus on sales, marketing or access
• 5+ years of experience in the pharmaceutical industryLIF and IMA certified

Skills and competences:

• Deep knowledge of the overall Swedish healthcare system
• Strong project management skills and the ability to manage multiple projects simultaneously through agile working principles
• Demonstrated leadership abilities, emotional intelligence, and interpersonal communication skills that motivate and energize others.
• Results-oriented with a proven track record of consistently meeting or exceeding sales and qualitative objectives.
• Strong communication, interpersonal, and presentation skills to align actions towards a shared vision and strategy.
• Proven capability to understand and learn scientific concepts, translating them into effective strategies and messages.
• Collaborative mindset with the ability to influence and work effectively within a matrix and multicultural environment.
• Self-motivated with a proactive approach and ability to work independently.
• Strong understanding of the pharmaceutical industry, regulatory compliance, and marketing guidelines (LER).undefined

Key Enterprise Leadership Skills (ELS):

• Strategic ThinkingCollaboration & InfluenceCustomer FocusData-Driven Decision Making

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Current Contingent Workers apply HERE