Senior Manager, Engineering - Martech

• Set the target architecture for Martech and drive the consolidation plan: which tools stay, which retire, and in what order

• Act as the single point of contact between Marketing and Engineering: turn marketing needs into clear technical requirements, and explain engineering trade-offs in business terms

• Serve as the administrator for the Martech platforms (Segment, Customer.io, PostHog, Amplitude, Optimizely, Marketo and the consent platform): user access and roles, workspace and project setup, API keys and integrations, SSO, configuration changes, and audit trails

• Own Segment as the event backbone: tracking plan, schemas, data quality, and clean routing to Customer.io, PostHog, Amplitude, Optimizely, Marketo and Databricks

• Lead the Customer.io and Marketo strategy, including consolidating overlapping journeys, audiences and integrations, and migrating off duplicate tools where it makes sense

• Rationalize analytics and experimentation across PostHog, Amplitude and Optimizely: decide which tool owns which job, align event definitions and identity, and retire overlap

• Own cookie and consent management end to end: the consent banner, tag governance, consent and DNC events across systems, and compliance with CCPA/CPRA, TCPA and state privacy laws

• Unify customer identity across tools so a family is one person, not five records

• Work with engineering managers and their teams to plan, prioritize and deliver Martech work, and hold a high bar for quality through design and code reviews

• Track and reduce Martech vendor spend, and manage licenses, vendor relationships and renewals

• Build monitoring for silent failures, such as dropped events, broken syncs and consent mismatches

• 8+ years in software engineering or Martech engineering, with a track record of leading cross-team technical work without direct authority

• Experience working directly with marketing teams, and the ability to speak both marketing and engineering

• Hands-on admin experience with Martech platforms, including user and role management, SSO, integrations and access controls

• Hands-on experience with a customer data platform (Segment or similar), including tracking plans, identity resolution and downstream destinations

• Experience running marketing automation and messaging platforms such as Customer.io, Marketo, Braze or Iterable

• Experience with product analytics and experimentation tools such as PostHog, Amplitude and Optimizely

• Working knowledge of cookie and consent management (OneTrust, Ketch, Osano or similar) and of privacy rules such as CCPA/CPRA, TCPA and GDPR

• A track record of consolidating or migrating tools with little disruption to the business

• Strong system design skills across APIs, event-driven integrations and cloud platforms (AWS preferred)

• Clear written communication, and comfort working with marketers, product managers and lawyers as well as engineers

• Experience in healthcare, senior care or another regulated consumer business

• Experience feeding Martech data into a warehouse or lakehouse (Databricks, Snowflake)

• Experience with server-side tagging and first-party data collection

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.

We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

Our employees live the company values every day:

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