Vice President, Strategic Account Management

• →

  Drive revenue growth and move-in conversion through account strategies for national and regional senior living providers, REITs, and channel partners.

• →

  Own retention of the existing provider network, identifying at-risk or underperforming communities early and intervening so families continue to have strong choices.

• →

  Own network health: monitor network size, coverage, and provider performance against family demand, and flag coverage gaps to the provider acquisition team.

• Align provider behaviors with APFM’s service model to deliver better outcomes for families.

• Partner with senior living operators to improve their performance on APFM referrals, from the first family conversation through tour and move-in.

• Drive more complete, accurate, and current community information across the network so APFM can match each family with the right options.

• Build a provider performance scorecard and account planning process that gives account managers and providers a shared view of performance and measurable improvement goals.

• Own provider NPS for the network: establish a consistent measurement cadence, diagnose what drives promoters and detractors, and lead the action plans that raise it.

• Set and uphold a proactive communication standard for the account management team, including regular performance updates, timely responses, and clear advance notice of changes that affect providers.

• Lead executive-level business reviews that demonstrate APFM’s value relative to each provider’s investment, connecting APFM referrals to move-ins, occupancy, and revenue.

• Act as the voice of the provider within APFM, bringing feedback and insights to Product, Operations, Finance, and executive leadership, and reporting back to providers on what changed as a result.

• Establish and maintain strong, influential relationships with senior living industry executives, serving as a trusted strategic partner and advisor.

• Represent APFM at industry conferences and events to strengthen partnerships and elevate APFM’s market presence.

• Lead, coach, and develop a high-performing team of account managers to consistently exceed revenue, conversion, provider performance, provider NPS, and network retention objectives.

• Define the core competencies, activities, and performance expectations for the account management role, and connect them directly to the provider behaviors and network outcomes the team is accountable for.

• Manage team performance against a balanced scorecard of revenue, provider performance, network retention, and provider NPS, and partner with Finance and People teams to align incentives with those outcomes.

• Partner with Product, Data Science, Operations, Marketing, and Sales to improve the provider experience and measure the impact of account management work on provider outcomes.

• Champion new processes, tools, and structures that improve account management effectiveness at scale.

• Perform other duties as assigned.

• Bachelor’s degree from an accredited institution.

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.

We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

Our employees live the company values every day:

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.

If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.