Marketing Manager

NOTE: People and Partners Group is currently hiring for various roles across industries. For more opportunities, visit www.peopleandpartnersgroup.com/jobs or send your CV to careers@peopleandpartnersgroup.com About People and Partners Group People & Partners Group (PPG) is a leading Pan-African executive search and strategic human capital partner, headquartered in Accra, Ghana. We excel in placing C-suite and senior leaders across Africa and beyond, with a 98% retention rate, 5-days TAT, 15-day completion timeline, access to 100K+ top talents, and 1-year+ free replacement guarantee. Our services include Executive Recruitment, Employer of Record (EOR) and HR Outsourcing, helping international organizations hire, pay, and manage talent compliantly across African markets without setting up local entities, alongside Payroll Management, Compensation Structuring, Performance Management, HR Audit, Salary Surveys, and Corporate Training. We serve multinationals and high-growth businesses, including Fortune 500 companies, across FMCG, Construction, Heavy Industry, Real Estate, Technology, Agriculture, Healthcare, and Manufacturing, expanding into key African markets, the UK, USA, and Middle East. Compliant with global best practices, we co-design agile frameworks to drive your success. Build Outstanding Teams with PPG. Join Africa's growth story. Job Overview We are seeking a creative, strategic Marketing Manager to build and lead the marketing function at People & Partners Group. This is a new role with real ownership: you will shape how PPG's brand, services, and thought leadership are positioned across Africa and international markets and set the foundation for the function as it grows. Key Responsibilities Strategy & Multi-Channel Campaigns: Develop and execute an integrated marketing strategy that strengthens PPG's brand and positions our services (Executive Recruitment, EOR and HR Outsourcing, Payroll, Corporate Training, etc.) with target audiences. Plan and manage multi-channel campaigns across digital, social media, email, events, and PR, with clear objectives, budgets, and timelines. Digital, SEO & Website Management: Manage website content, SEO health, and Yoast optimization across all pages. Maintain and improve lead capture landing pages and their backend systems. Run email marketing through platforms like Zoho Campaigns (or HubSpot), including automated sequences, audience segmentation, and performance tracking. Content, Branding & Social Strategy: Own PPG's brand identity, messaging, and tone of voice, ensuring consistency across all digital touchpoints, proposals, and client-facing materials. Create and oversee compelling content, including thought leadership, case studies, newsletters, website copy, and industry insights. Manage PPG's LinkedIn content and community strategy on a consistent publishing cadence, and use Canva to produce supporting graphics for social and email content. Events & Webinars: Plan and coordinate PPG's participation in conferences, webinars, networking events, and partnerships to raise visibility among executives and HR leaders. Coordinate with internal teams to schedule and publish video and webinar-related content. Analytics, Operations & Team Leadership: Track, analyze, and report on marketing performance, SEO metrics, and lead generation across all channels. Manage the marketing budget, external agencies, designers, and freelancers. Work closely with recruitment, training, and leadership teams to align marketing with business priorities, building and leading a marketing team as the function scales. Requirements Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Minimum of 5 years' experience in marketing with at least 2 years in a managerial or team-lead role, preferably in HR consulting, professional services, or B2B environments. Working knowledge of WordPress, SEO tools (Yoast or similar), and basic HTML. Hands-on experience with email marketing platforms (Zoho Campaigns or HubSpot experience is a strong advantage). Working knowledge of Canva and other design or analytics tools (e.g., Google Analytics, LinkedIn Campaign Manager). Strong content, copywriting, and storytelling skills, with excellent attention to detail. Strong project management skills to plan, execute, and track multiple marketing initiatives and timelines independently. Candidates should possess event planning and coordination skills to organize digital and in-person marketing events and campaigns. Excellent communication, stakeholder management, and organizational abilities.