Cold Email Marketing Specialist

Develop industry- and persona-specific prospecting strategies and multi-touch cold email sequences using Instantly.

Set up, launch, schedule, and manage campaigns, including account assignments, audience segmentation, A/B testing, and ongoing optimization.

Coordinate campaign messaging with the Content Manager and align prospect targeting with the Sales Manager.

Use Seamless AI or equivalent tools to identify relevant decision-makers and source B2B contacts that match the ideal customer profile.

Validate, clean, and deduplicate prospect lists while maintaining accurate exclusion lists and opt-out records.

Document lead sources, audience segments, campaign cohorts, and contact data quality.

Work with the Technology team to audit sending domains and mailboxes, verify SPF, DKIM, and DMARC authentication, and maintain healthy email infrastructure.

Monitor deliverability metrics, including bounce rates, spam complaints, sender reputation, and email provider restrictions, adjusting sending volumes when necessary.

Maintain accurate sender information, compliant unsubscribe processes, and appropriate suppression controls.

Oversee reply categorization and ensure interested prospects are promptly routed to the relevant marketing coordinators and Sales Development Representatives.

Maintain campaign attribution between Instantly and Zoho CRM, ensuring clear definitions and tracking of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).

Prepare weekly performance reports, monitor campaign KPIs, and maintain standard operating procedures for repeatable execution.

Train internal team members on campaign processes and effective execution practices.

Evaluate campaign success based on lead quality, qualified meetings, deliverability, CRM accuracy, and documented processes rather than sending volume alone.