Membership Data Analyst

AAA Club Alliance is hiring for a Membership Data Analyst to join our team! This position is responsible for developing, analyzing, interpreting, and communicating relevant insights and trends to influence key strategies designed to grow and retain ACA’s total membership base. Additional responsibilities include involvement in monthly forecasting and annual budgeting and presenting results and solutions to the senior leadership team.

• Perform statistical analysis to identify variances, trends, and correlations in the areas of member demographics, purchasing behaviors, product utilization, membership penetration and audience retention rates. 
• Develop target audience models for membership acquisition and salvage campaigns based on data findings. 
• Assist in the membership budget planning, forecasting and reporting process.
• Prepare narrative reports, charts, and illustrations that focus on key metrics such as member retention, attrition, promotion response, usage behaviors and trends.   
• Analyze membership data on a daily, weekly, monthly, quarterly and annual basis to identify trends in new and renewal performance across all sales channels.
• Assess trends in membership renewal to reevaluate renewal program as needed. (Cadence of renewal bills and emails, automatic renewal, monthly payment plans, outbound calls for lapsed members and auto renew declines)
• Compile and analyze direct mail results to measure effectiveness.  Report findings, including recommendations, to senior leadership.
• Study data to identify areas of improvement for leadership decision-making; draw conclusions and make recommendations based on analysis from multiple data sources.
• Provide analytical support on a project basis to other business areas such as marketing to create and support membership acquisition and retention campaigns. 
• Ensure metrics are accurate by analyzing data and processes for anomalies and or data/quality issues.  Identify and resolve by coordinating with the appropriate business area (i.e. membership operations, customer experience CRM, etc.) regarding the source data.
• Develop, schedule and oversee delivery of daily, weekly, monthly, quarterly and annual results and deliverables to satisfy executive leadership membership report needs.
• Create and maintain process documentation, policies and procedures.
• Protect and strengthen the AAA brand.
• Perform other duties as assigned.

• Bachelor’s degree in Information Management, Mathematics, Economies, Statistics, or related field preferred.
• Minimum 3+ years of experience as a data analyst.
• Strong analytical, problem solving and decision-making skills.
• Budget planning, forecasting and report building experience.
• Excellent communication and presentation skills.
• Proficiency with SQL, Microsoft Office applications or other business intelligence applications is required.  Experience with a visualization tool such as Tableau or Power BI is helpful but not required.
• Knowledge of statistical analysis techniques required.
• Ability to apply, transform, communicate and present statistical knowledge that can be clearly understood by various business lines. 
• Ability to analyze reports and provide insights and trends to assist in the development of business plans to drive membership growth and retention.
• Must be able to work independently.
• May be required to travel to out-of-state conferences or meetings on an as needed basis.