Growth Marketing Manager

We're looking for a Growth Marketing Manager to own the pipeline for our B2B SaaS platform serving accounting firms. You'll build awareness, turn it into qualified meetings, and sharpen every stage of the funnel from first touch to closed deal. You'll work side by side with our product and customer marketing manager: they own launch messaging and surface our best customer stories, and you turn those stories into campaigns that fill the pipeline across channels. Our customers' success is our success, and this role exists to tell that story well — then measure what it moves. If you think strategically about growth and love to build and ship, this is your role.

You'll own our demand engine from campaign plan to pipeline report, across webinars, email and nurture, paid and third-party media, social, web and SEO, events, and ABM. A week in the life might include:

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  Turning customer stories from our product and customer marketing manager into case studies, newsletter features, and rounds of social posts

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  Running our monthly webinar program, from promotion and registration pages to dry runs and on-demand follow-up

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  Driving registrations, awareness, and follow-up for our events, in partnership with our events marketing manager

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  Repurposing every webinar and event into a full set of assets (blog recap, video cuts, social posts, and a sales one-pager)

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  Building nurture tracks and campaigns in HubSpot, and tightening the handoff to sales

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  Launching ABM plays in Influ2 against our target account list

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  Placing paid and third-party media that drives registrations for webinars and gated assets, then moving budget toward what converts

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  Scheduling Aiwyn's social content to highlight customer voices, product updates, and thought leadership

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  Writing launch landing page copy from the launch brief

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  Supporting the alliance and association function alongside the director of marketing and events marketing

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  Meeting with sales on pipeline, meeting volume, and conversion rates

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  Building the monthly performance report and the dashboard behind it

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  Jumping into Canva to create email banners, social graphics, and customer spotlight assets
  

• The big-picture value proposition of this role is simple: join us, and you'll be paid competitively to have freedom in solving worthwhile, challenging problems alongside other A-players at a fast growing SaaS startup led by an experienced and successful co-founding team with industry experience.

Other benefits include:

Aiwyn is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Candidate information will be treated in accordance with our CCPA privacy notice which can be found here: https://www.aiwyn.ai/ccpa