Director, Product Marketing

• →Roadmaps – Maintain product roadmap for a portfolio of products, periodically update roadmap through discussions with customers and internal experts, align product priorities and resources to roadmap
• →Customer Engagement – Support technical meetings with customers, create and manage customer presentations, detailed market and competitive analysis
• →MRS – Own the market requirement spec documents and ensure product development priorities align with MRS and customer needs
• →Strategic Marketing – Prepare market strategies for executive R&D expenditure requests, develop roadmap and product strategy presentations for executives within ASM
• →Financial – Work with finance department on NPV and IRR for products, maintain cost of ownership models
• →Business Planning and Market Analysis – Attend company operation/planning meeting, create Business plan/Operation review materials, create business forecast based on market information, support budget planning, competitive analysis
• →Drive teams internally to meet set products profit gross margins
• →New Product Introductions – Detailed market analysis for inflections, development of business plans, internal executive alignment, positioning of products
• →Support technical activities – Work with product development teams on specifications and data collection requirements, manage customer demo requests, prioritization of product development activities
• →Product Promotion – Create promotional materials for conferences and launches, Sales and product support training, Introductions to Customer

• 10+ years of semiconductor / capital equipment industry experience, of which a significant portion has been in technical marketing and / or process-hardware development roles
• Masters or PhD in Material Science, Electrical/Chemical/Mechanical Engineering or equivalent
• Understanding of product life cycle and technical marketing
• High level of proficiency or deep understanding of capital equipment systems in semiconductor or similar industry
• Experience with plasma-based equipment / understanding of key sub-systems in a plasma-based reactor are required
• PEALD or PECVD experience is preferred (Plasma Etch background will be considered as well)
• Direct customer engagement or supplier management background is highly preferred
• Ability to work with multiple internal disciplines on portfolio of products
• Ability to travel globally

We make the tech that enables the chips in devices which improve lives around the world. We do this with an eye to the future, pushing the boundaries of what’s possible through cutting-edge innovation, and driving the next wave of technological breakthroughs that shape how we live, work, and connect.

To learn more about ASM, find us at asm.com and on LinkedIn, Facebook, Instagram, X and YouTube.

ASM is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, age, nationality, social or ethnic origin, sexual orientation, gender, gender identify or expression, marital status, pregnancy, political affiliation, disability, genetic information, veteran status, or any other characteristic protected by law.