Field Marketing Specialist

Axia Women's Health is the nation’s largest community-based, integrated women's health network in the country serving women throughout New Jersey, Pennsylvania, Indiana, and Kentucky. At its core, Axia Women’s Health is a community of over 400 providers across nearly 150 locations committed to providing a more caring, connected, and progressive health care experience for women. Its rapidly growing network spans OB/GYN care, breast health, high-risk pregnancy care, urogynecology care, behavioral health, and fertility. Together, Axia Women's Health puts women first by delivering the personalized care needed for women to lead healthier, happier lives. Axia Women’s Health has been recognized as the #1 Physician Practice for Women’s Health by Castle Connolly and certified as a Great Place to Work for five consecutive years. Learn more at www.axiawh.com.

We are currently recruiting a Field Marketing Specialist. This position will require 20-30% travel to support field marketing across our care centers throughout New Jersey & Pennsylvania.

The Field Marketing Specialist will partner with Operations, care center teams, physicians, and Marketing to execute local programs that increase awareness, strengthen referral and community relationships, and drive new patient growth. Reporting to the Director of Field Marketing, this individual will be proactive problem solver with strong communication and organizational skills who can recommend tactics and manage marketing initiatives across multiple markets.

• Partner with Operations and care center teams to evaluate center needs, growth opportunities, appointment capacity, and local market conditions to help identify and prioritize care centers for marketing support.
• Assist in developing strategic recommendations and marketing plans for priority care centers, identifying appropriate tactics based on center needs, target audiences, growth opportunities, and available resources.
• Execute priority care center marketing plans and track performance to evaluate effectiveness, identify opportunities, and provide recommendations to support center’s goals.
• Provide day-to-day marketing support for care centers, including managing and prioritizing marketing support requests, coordinating updates to collateral and creative materials, and supporting other local marketing needs.
• Help develop scalable approaches and resources that can be leveraged across care centers and markets as organizational priorities evolve.

• Build awareness of Axia care centers, services, new physicians and clinicians among external physician practices and community organizations to support new referral opportunities.
• Guide and support care center teams in referral outreach by identifying external physician practices, developing targeted outreach plans, providing resources and best practices, and helping teams effectively conduct local outreach.
• Conduct direct outreach as needed and support care center teams in developing and maintaining ongoing relationships with established and prospective referral practices.
• Track referral outreach activities and results to identify opportunities for follow-up, continued engagement, and improvement.

• Research and evaluate community events, sponsorships, markets, and networking opportunities aligned with Axia’s growth priorities.
• Recommend opportunities based on target audience, market needs, and potential impact.
• Coordinate Axia’s participation in community and professional events, including planning, staffing, collateral and promotional materials, lead generation, and follow-up, with on-site support as needed.
• Track event activity and results to evaluate effectiveness and recommendations for future participation or adjustments.

• Support the development and implementation of care center marketing resources, toolkits, and best practice guidelines to enable consistent execution of local marketing programs.
• Assist in developing standardized marketing collateral templates to streamline customization and ordering by care center teams.
• Assist with the onboarding and administration of the internal marketing ordering platform, including product offerings, promotional inventory, and order fulfillment.
• Coordinate with print, promotional product, and fulfillment vendors to ensure quality, timely delivery, and resolution of ordering issues.
• Gather and evaluate care center feedback to improve marketing resources, ordering processes, and program support.
• Contribute to broader Field Marketing initiatives based on business needs and organizational priorities.

• Strong communication, relationship-building, and project management skills, with the ability to manage priorities across multiple locations.
• Proficiency in Microsoft Office and familiarity with project management and contact tracking tools.
• Ability to work independently and travel as needed, with possible evening and weekend availability.
  

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant experience.
• Three or more years of experience in marketing, community outreach, physician relations, or a related role.
• Must be located in Pennsylvania or New Jersey.

Pay range: $65,000 to $70,000

The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job-related reasons.