Social Content Creator

United States·New Yorkfull-timemid

OtherSocial Content Creator

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Quick Summary

Key Responsibilities

Own Blossom’s day-to-day presence across TikTok, Instagram, Facebook, and emerging social platforms Develop Blossom’s organic social strategy, recurring content formats, creative concepts,

Technical Tools

OtherSocial Content Creator

Blossom Health exists to solve the mental health epidemic in America by partnering with psychiatrists to expand access to affordable, timely, clinically-effective mental healthcare. Our AI-native care platform is loved by hundreds of clinicians and tens of thousands of patients.

We’re a Series A company with $20M+ raised from Headline, Village Global, and the founders of General Catalyst, Flatiron Health, Sword Health, Fay, Elemy, Zip, Blank Street, Assured, Bridge, Birches Health, and Enzo Health.

We’re looking for a Founding Social & Content Creator to build Blossom’s social presence into a major engine for brand awareness, trust, and growth.

This is not a traditional social media manager role. We’re looking for someone who can take an idea from a blank page to something people actually want to watch, share, save, and talk about.

You’ll own Blossom’s organic presence across TikTok, Instagram, and Facebook from end to end: developing concepts, filming, editing, publishing, engaging with our community, studying performance, and figuring out what to make next.

You’ll also create UGC-style content that can cross over into paid acquisition, working closely with our marketing team to develop hooks, concepts, and creative variations for Meta and TikTok.

This is a highly autonomous role. We want someone who has strong creative instincts, moves quickly, understands internet culture, and is excited to build our platforms rather than inherit an existing playbook.

Responsibilities

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Develop Blossom’s organic social strategy, recurring content formats, creative concepts, and publishing cadence

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You have a portfolio of short-form content that you personally concepted, filmed, and edited

You understand why certain videos take off and can break down the hook, pacing, format, audience, and distribution behind them

You’re fluent in TikTok, Instagram Reels, Stories, Facebook, and short-form internet culture

You can edit quickly in CapCut, Premiere, or similar tools

You understand what makes organic content different from paid creative and can make content that works in both environments

You’re comfortable on camera and comfortable directing other people on camera

You’re highly self-directed. You don't need someone handing you a content calendar every Monday

You have strong creative judgment and aren't afraid to test weird ideas

You move quickly and would rather publish, learn, and iterate than spend two weeks debating a single post

You have good judgment around sensitive topics and understand that mental healthcare requires a higher bar for accuracy and trust

You’re authorized to work in the United States

You’re excited to be in-person in New York City 5 days a week

Nice to Have

~1 min read

In your first few months, that means rapidly testing formats, establishing Blossom's voice, finding repeatable content winners, and building meaningful organic momentum.

We aren't hiring someone to simply keep our feeds active. We're hiring someone who wants to prove they can build an audience from the ground up.