Product Development Manager

Advantage HQ · Remote (Philippines, LATAM or APAC) · Full-time

Advantage HQ is a performance growth partner for direct-to-consumer and e-commerce brands. We combine creators, performance content, whitelisting and paid media into one growth system, and we work with fast-growing health and wellness brands across supplements, nutrition, personal care and wellness devices. Our team lives and breathes DTC: what makes customers buy, come back and tell their friends.

We are looking for a Product Development Manager to own the journey of health and wellness products from first idea to launch and beyond. You will turn customer insight, market trends and performance data into products people want, and work closely with creative, growth and operations teams so that every launch is commercially sharp and ready to scale. 

• →Identify and validate new product opportunities using customer research, reviews, social listening, competitor analysis and sales data
• →Own the product roadmap and development calendar, from concept and formulation brief through sampling, approval, packaging and launch
• →Manage relationships with manufacturers, formulators, packaging suppliers and contract partners, including briefs, timelines, samples, pricing and quality checks
• →Build business cases for new products and line extensions, covering COGS, margin, pricing, MOQs and projected LTV
• →Make sure every product meets regulatory, labeling and claims requirements for its target markets (for example FDA and FTC guidelines for supplements and wellness claims), working with legal or regulatory advisors where needed
• →Partner with creative and growth teams to shape product positioning, messaging and launch plans, so products are built to convert in DTC
• →Track post-launch performance (conversion, AOV, repeat rate, reviews, returns) and drive iteration, bundles and range expansion
• →Run clear project management: timelines, status updates, risks and cross-functional coordination across time zones

Must have

• 3 to 5 years of product development, product management or product marketing experience in health and wellness (supplements, nutrition, skincare, personal care, fitness or wellness devices)
• Hands-on experience taking physical consumer products from concept to launch
• Experience in a DTC or e-commerce environment, and comfort with metrics such as CAC, AOV, LTV and repeat purchase rate
• Working knowledge of supplier and manufacturer management, sampling, quality control and cost negotiation
• Familiarity with claims, labeling and compliance basics for health and wellness products
• Excellent written and spoken English, and strong project management and communication skills
• Comfortable working remotely with a US and EU based team, with overlap hours
   

Nice to have

• Experience on Shopify and tools such as Notion, Asana, ClickUp or Airtable
• Experience with influencer or creator-led launches, or working alongside performance marketing teams
• A sourcing network in Asia, North America or Europe
• Experience launching subscription products, bundles or multi-SKU ranges

• First 30 days: learn our brands, products, processes and partners; audit the current product pipeline
• First 90 days: own the active development pipeline, with timelines and suppliers under control and at least one new concept validated and in development
• First 6 to 12 months: ship new products or line extensions on schedule and within margin targets, with a repeatable launch process in place