Digital Marketing & Growth Manager

• → Develop and execute comprehensive marketing strategies supporting multiple healthcare brands.
• → Identify marketing opportunities and independently develop campaigns that support organizational growth, patient awareness, and referral engagement.
• → Lead marketing initiatives from initial concept through execution, performance analysis, and ongoing optimization.
• → Develop integrated campaigns supporting new service offerings, product launches, and organizational growth.
• → Establish marketing priorities, project timelines, and measurable performance goals.

• Manage digital marketing initiatives including SEO, paid search, paid social, email marketing, social media, and website optimization.
• Develop compelling marketing content for patients, caregivers, referring providers, and community partners.
• Oversee website content, updates, and improvements in collaboration with external development partners.
• Create and maintain marketing materials, presentations, digital assets, and promotional collateral.
• Ensure marketing content accurately reflects each organization's services, brand identity, and target audience.
• Monitor digital marketing performance and identify opportunities to improve engagement, visibility, and lead generation.

• Manage multiple marketing projects simultaneously while maintaining clear timelines and deliverables.
• Work directly with executive leadership, clinical teams, and other internal stakeholders to obtain necessary information and resources.
• Proactively follow up with stakeholders to ensure projects remain on schedule.
• Manage relationships with external marketing agencies, designers, website developers, and other vendors.
• Coordinate marketing initiatives across multiple brands while maintaining clear and consistent messaging.

• Help establish marketing processes, tools, reporting systems, and departmental workflows.
• Evaluate marketing performance and provide recommendations for improvement.
• Assist in developing and managing marketing budgets.
• Identify opportunities to introduce new marketing technology, vendors, or resources.
• Support the continued development and growth of the marketing department.

• 4+ years of progressive marketing experience, preferably in healthcare, medical services, diagnostics, specialty care, or a related industry.
• Demonstrated experience independently developing and executing marketing campaigns from start to finish.
• Strong working knowledge of SEO, paid media, social media, email marketing, website management, and digital analytics.
• Experience creating marketing content and managing multiple marketing channels.
• Strong project management skills with the ability to prioritize competing deadlines.
• Excellent written and verbal communication skills, including the ability to translate complex information into clear, compelling marketing content.
• Experience managing external vendors, agencies, or freelancers.
• Ability to work independently and make sound decisions without requiring constant direction.
• Confidence communicating with executive leadership and proactively obtaining information needed to complete projects.
• Strong attention to detail, organizational skills, and follow-through.
• Experience with marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, Canva, Adobe Creative Suite, or similar platforms preferred.
• Familiarity with healthcare marketing regulations and HIPAA preferred.

Our client is looking for someone who wants to build something meaningful rather than simply maintain an existing marketing program.

This individual will have the opportunity to establish the organization's marketing function, develop strategies across multiple healthcare brands, and help determine the resources needed to support future growth.

As the organization expands, this role offers the potential for increased leadership responsibility and the opportunity to help build a larger marketing team.