Sales & Marketing Manager – Medical Imaging Equipment

Job Title: Sales & Marketing Manager – Medical Imaging Equipment Industry: Medical Imaging Equipment Location: Nairobi 1. Job Purpose Our client is seeking an experienced, commercially driven and results-oriented Sales & Marketing Manager with a strong background in selling medical imaging and radiology equipment. The successful candidate will lead sales and marketing initiatives, drive revenue growth, develop strategic relationships with hospitals and diagnostic centres, and expand market share across the medical imaging equipment portfolio. 2. Key Responsibilities A. Sales & Business Development • Develop and implement sales strategies to achieve revenue and market share targets. • Drive sales of medical imaging equipment to hospitals, diagnostic centres and healthcare institutions. • Identify new business opportunities and develop strategic client accounts. • Manage the entire sales cycle, including prospecting, product presentations, quotations, negotiations and contract closures. B. Medical Equipment Sales • Drive sales of: o CT Scanners (Computed Tomography). o MRI Scanners (Magnetic Resonance Imaging). o Ultrasound Machines. o Mammography Machines. o Fluoroscopy and C-Arm Machines. o Digital X-Ray Machines. o Other diagnostic imaging equipment. • Conduct product demonstrations and presentations to healthcare professionals. • Develop a strong understanding of equipment specifications, applications and competitive positioning. C. Marketing & Market Development • Develop and execute marketing campaigns and product promotion strategies. • Identify market trends, competitor activities and emerging healthcare opportunities. • Represent the company at medical exhibitions, healthcare conferences and industry events. D. Team Leadership & Performance Management • Lead, supervise, coach and motivate the sales and marketing team. • Set sales targets, monitor KPIs and drive individual and departmental performance. • Develop a high-performing and commercially focused team. E. Client & Stakeholder Management • Build relationships with hospital administrators, radiologists, procurement managers, biomedical engineers and other healthcare decision-makers. • Manage key accounts and negotiate strategic supply agreements. • Coordinate with technical and service teams to ensure customer satisfaction. Requirements 3. Qualifications & Experience • Bachelor's degree in Business Administration, Sales & Marketing, Biomedical Engineering, Medical Engineering or a related field. • 5–8 years of relevant experience in medical equipment sales and marketing. • At least 3 years in a senior sales, marketing or commercial leadership position. • Proven experience selling medical imaging equipment, particularly CT Scanners, MRI, Ultrasound, Mammography and C-Arm machines. • Demonstrated ability to secure major hospital, diagnostic centre and institutional accounts. • Experience managing sales targets, budgets, negotiations and commercial relationships. 4. Key Competencies • Strong medical equipment sales and technical product knowledge. • Excellent business development and negotiation skills. • Strategic sales and marketing planning. • Strong leadership and team management capabilities. • Excellent presentation and communication skills. • Ability to manage complex B2B and institutional sales cycles.