Marketing Executive, AFH; 市场主任，家外场景拓展

This role is designed to support the line manager in delivering high-quality, end-to-end marketing solutions across AFH B2B and B2C channels.

•Support the development and commercialization of culinary innovations, including recipe development, consumer validation, product briefing, and launch execution•Execute integrated marketing campaigns across B2B and B2C touchpoints, including social communication, trade events, customer activations, and experiential programs•Monitor project performance and consumer feedback, generating insights and recommendations for future optimization•Manage marketing activity budgets, purchase orders, and agency operations to ensure effective resource utilization

•Bachelor's degree and above, with 2–4 years of marketing experience in leading multinational F&B companies•Experience in integrated marketing campaign execution, including digital communication, social media, events, and shopper activation•Strong project management skills with the ability to manage multiple projects simultaneously and deliver against tight timelines•Excellent communication and presentation skills•Proactive, detail-oriented, and execution-focused with a strong sense of ownership•Passion for food, culinary trends, and consumer experience•Fluent in English